I'm particularly excited to share today's Fillout update for two reasons:

1. These features are brand new to the world of form builders.
2. Our team's been working on this for several months. We've been beta-testing on our own forms and have seen really good results.

Introducing the Fillout Conversion Kit.

What is it?

In short, the Conversion Kit helps optimize your forms and reduce drop-offs. It's particularly well suited for lead generation.

Because Fillout covers the costs for external services like Clearbit and Google Maps, the Conversion Kit is an optional paid add-on to Fillout.

Ok... but what does it do?

📆 Enrich and route leads

Enable enrichment to automatically gather industry, company size, revenue, role and more for each respondent.

Based on this data, you can intelligently qualify, score and route leads within the form itself.

🛟 Recover lost leads

Inevitably, some people will start your forms and leave halfway through. Now, you can:

Notify your team whenever a prospect drops off.

Send a custom abandoned form email encouraging people to resume their submission.

📩 Better data with smart email validation

Enforce valid addresses or company-only emails to improve data quality.

🔎 Boost conversion with autocomplete

Autofill addresses, company size, industry, role and more to reduce friction.

Use dynamic form shortening to automatically hide known fields. Fewer questions = more conversions.

💼 Optimize ad campaigns (Coming soon)

Send conversion events to LinkedIn, Facebook, TikTok, Twitter and Google Ads to optimize your campaigns.

We've been working on some major new initiatives these past few weeks at Fillout.

I'm excited to share some of these updates today and an even bigger update next week to wrap up the year.

🔀 Page logic 2.0

It's now significantly easier to create multi-page forms with branching logic.

We've completely reworked "page logic" from the ground up - let us know what you think!

🛎️ Zendesk integration

Fillout now integrates natively with Zendesk, the leading customer service platform. Create tickets and leads based on custom form workflows.

🔎 Preview mode "skip to page"

Skip to any page in your form while in preview mode.

Entering preview mode is also much faster ⚡️

👨‍💻 React embed library

For developers: we've released a npm package,@fillout/react, that makes it easy to embed Fillout forms on your websites and apps.

🏃‍♂️ Conditional integrations

Post-form integrations, like Slack notifications, webhooks and more, can now be set to run only if a condition is met.

You can even create multiple versions of each integration that trigger in different cases.

💼 Create HubSpot companies and deals

The Fillout + HubSpot integration now supports creating companies and deals, in addition to contacts.

🐛 Fixes and improvements

• Added the ability to delete themes. Themes in use by other forms will display a warning message before you delete them.
• Improved right-to-left (RTL) support.
• Added option to configure left and right labels on the "slider" field.

I'm particularly excited to share this update - our biggest upgrade to form styling since we introduced the theme designer just 1 year ago.

If you make client-facing forms or need a consistent brand image, these changes will have an immediate impact.
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Let us know what you think here!

📊 Customizable progress bar

Boost conversion rates with a custom progress bar.

You choose which pages belong to which steps. Respondents can even click the progress bar to go back to previous pages.

🎨 Custom CSS

Custom CSS is now supported at the theme-level, so you can define your CSS in one place across multiple forms.

We also introduced stable class names to make CSS easier to write - more details here.

🖼️ Advanced form designer

Get fancy with the advanced designer. Customize input rounding, form width, button types, padding and more.

⚡️ 2x faster load times

Fillout forms now open roughly twice as fast. We're continuing to improve performance in the coming weeks - stay tuned!

♿ Accessibility improvements

We've made a number of improvements to make field inputs and validation messages more accessible to screen readers.

🎫 Share form with a QR code

Head to the share tab to generate a unique QR code for your form.

🐛 Fixes and improvements

• Added the option to send a receipt with the Stripe payment integration.
• Added support for filtering record pickers with the Monday integration.
• Improved navigation between form submissions on the results page, including support for arrow keys.
• Added "Other" option for the dropdown field type.
• Added the option to access the number of selected linked records in logic and answer piping.

It's the last day of Fillout Launch Week. We hope you've enjoyed following along 😊

For our last launch, we tackled one of the most frequent complaints about Fillout: managing lots of forms or multiple accounts.

🗂️ Workspaces are now free

Workspaces are like folders - an easy way to organize your forms.

We overhauled workspaces and made them available on all plans, including the free tier. Let us know what you think of the new layout!

👯 Join multiple organizations

If you're a freelancer or consultant working with multiple clients, you'll likely want to create separate Fillout organizations for each.

You can now join multiple organizations with the same email. Plus, easily switch between them in one click.

⚙️ Granular permissions (premium)

Fillout now supports adding collaborators to specific workspaces and with read-only access. This is a good way to make sure that only the right people can make changes to your forms.

That's a wrap for Launch Week! Let us know what your favorite update was or if you have any feedback on how we can improve Fillout.

Welcome to Day 4 of Fillout Launch Week.

Today's launch is a bit different. Instead of adding new features, we wanted to make it easier to get started with Fillout in the first place.

Introducing the Google Form Importer: https://www.fillout.com/google-forms-customizer

You've almost certainly heard of Google Forms - it's the most popular form builder with over 1 billion users. Our new tool makes it quick and easy to import an existing Google Form into Fillout.

👉 Getting started

First, connect your Google Forms account and choose the form you want to import.

That's it! If you don't have a Fillout account, you don't even need to sign up to see the end result.

We also made specific pages for features that Fillout supports that Google Forms does not, like adding a signature field, protecting your form with CAPTCHA, accepting payments and 17 others.

Let us know what you think if you try it out and stay tuned for our final Launch Week update tomorrow on LinkedIn or Twitter.

Welcome to Day 3 of Fillout Launch Week.

Today, we're introducing a way to fully customize your form links - for free!

🔗 Choose a share link "subdomain"

By default, Fillout form links look like "forms.fillout.com/t/sKWfR8LJnous".

That works if you're embedding the form or sharing it internally.

But if you're sharing the link with clients or prospects, you'll want to make the link look on-brand.

Starting today, you can choose a pretty URL, like "mybrand.fillout.com", even on the free plan.

If you want a fully white-labelled link, connect your own custom domain on the business tier.

🎨 Custom endings

Once you've chosen a subdomain or connected a custom domain, you can choose a "custom ending" for any form.

For example, you might make the URL of a holiday RSVP form end with "holiday-event".

If you want to customize the link preview that appears when sharing a link on social media, you can do that too.

That's all for today! Stay tuned for the next Launch Week update tomorrow on LinkedIn or Twitter.

Welcome to Day 2 of Fillout Launch Week.

Today, we're introducing a new way to share and track your Fillout forms.

📭 Request form submission by email

Say you need to collect event RSVPs from everyone on your team.

From the Fillout "share" tab, just press Send by email. You can customize the email message and who it goes out to.

Your respondents will receive a formatted email, based on your form's theme.

They can come back to the form at any time and from any device.

📦 Track completions

Each form is automatically linked to the person it was sent to.

You'll know which response belongs to whom and who still needs to complete the form - no need to ask for an email address.

📆 Automatic reminders (coming soon)

If you need the form filled out by a certain day, set a deadline and enable automatic reminders. Reminders will go out to those who haven't completed the form ahead of the deadline.

⚡️ Automate workflows with Zapier

You can also trigger a form to send from Zapier. For example, send a feedback form when a customer unsubscribes from your service.

That's all for today! Stay tuned for the next Launch Week update tomorrow on LinkedIn or Twitter.

Today is day 1 of Fillout’s first ever Launch Week. Each day this week, we’re announcing a major new set of capabilities in Fillout.

Today's theme is powerful email workflows. With these new features, you can automate sending personalized emails directly from your forms - and a whole lot more.

📫 Send a response summary and edit link

Automatically send respondents a formatted summary of their response upon form submission, even on the free plan.

Optionally include an edit link to let your users update their response later on from their email inbox.

🎨 Respondent emails include logo and theme

Respondent notification emails automatically respect your form's theme and, on premium plans, include your organization's logo.

✨ New integrations: SendGrid, Klaviyo, ActiveCampaign

We've added 3 native integrations with the most popular email tools.

Use SendGrid to send fully customized emails upon form submission.

Or, create and update contacts in Klaviyo and ActiveCampaign and add custom tags based on the form submission.

📩 Send multiple custom emails, conditionally

The Fillout Pro+ plans now support adding multiple custom respondent emails per form.

You can send emails conditionally, e.g. only when someone chooses a particular option. Learn more here.

📦 New "Send response" field

Add this new field type to a form ending page to give users the option to save a copy of their submission.

Optionally include an edit button in the email let users edit their response later on.

That's all for today! Stay tuned for the next Launch Week update tomorrow on LinkedIn or Twitter.

For the last two weeks, we've put a spotlight on the small details, the fit-and-finish.

Though it's often more fun to work on shiny new features, sometimes it's more impactful to improve existing capabilities. We hope these 13 updates make Fillout just a bit nicer to work with!

🔎 Easily find results with search and filters

The Fillout results page got a major upgrade.

You can now search, filter by date and filter by specific answers to find the responses you need.

☑️ Min and max choice validation

Require a respondent to choose at least or at most a set number of options. Applies to fields like checkboxes and multi-select dropdowns.

🔎 Picture choice multi-select

Make your forms more engaging with the picture choice field, which now supports choosing multiple options.

🖨️ Print a summary report

Need a shareable overview of your form's submissions? You can now print the summary page in one click.

📫 Dynamic reply-to emails

Respondent emails now have a dynamic 'Reply-To' setting. Tip: Use the user's email as the reply-to for easy direct replies from notifications.

👨‍💻 HTML and CSS block (Enterprise)

Use the new HTML field to display testimonials, banners or any static HTML and CSS. Available on the Enterprise plan.

🐛 Fixes and improvements

• Added support for the SmartSuite address field.
• Improved linked record support for Monday.
• Improved how linked record pickers appear inside form embeds.
• Popup & slider embeds allow custom button sizes and automatically adjust button text color.
• Logos are now shared across form themes.
• Added support for files over 1 GB on the Enterprise plan.
• Improved PDF Viewer with auto-zoom based on the PDF size.

We just managed to sneak in one last batch of Fillout updates before the end of the month.

Read the full list of updates below. Plus, check out the beta of our new Form Portal product 👀

🖼️ Floating button form embed

This new popup embed option opens your form from a floating button on your website. Just choose how you want the button to look and copy + paste the code snippet.

📲 See form results from your phone

The Fillout results page is now mobile responsive. Log in to Fillout from your phone to view your latest form results on-the-go.

🔎 Search for forms with cmd-k

Click the search icon or press cmd-k on the home screen to quickly find the form you need, even within different workspaces.

💼 Bulk delete submissions

Easily remove test answers, duplicate responses or unnecessary submissions from the Fillout results page.

🎨 Custom favicon (pro and business)

Upload your logo to replace the default Fillout favicon on all your forms. The favicon is the small icon that shows up in your browser's tabs.

👀 Form Portal beta is LIVE!

The Form Portal is now available on all pro and business accounts. Check out the demo video here and try it out on your own account.

We're adding new features every day and are eager for your feedback!