Latest News for the Momentify Platform!
Improvement

Sessions & Leads

Grant avatar
Shared by Grant • February 27, 2025

We’ve made a key improvement to how sessions and leads are tracked in Momentify, giving you clearer insights into event engagement.

What’s Changing?

🔹 Sessions now track anonymous interactions, capturing overall booth or event activity.

🔹 Leads are built-out profiles with attributes gathered using Momentify, providing detailed contact information.

🔹 The session count now includes the lead count, so every captured lead is also reflected in the session total.

This update ensures you get a full picture of both engagement volume and qualified leads, helping you better understand attendee behavior and optimize follow-ups.

Check it out in Momentify today! 🚀