New feature

Segment Shoppers by Historical Spend

Haim avatar
Shared by Haim • July 30, 2025

New Rule: Segment Shoppers by Historical Spend

Not all customers are created equal. Some come once. Some come back again and again—and now you can finally treat them differently (in a good way).

Our latest rule in the Extensions Engine lets you personalize checkout based on a shopper’s total lifetime spend.

Think VIP perks, loyalty rewards, smarter A/B tests, and zero wasted discounts.

How it works:
Create rules like “Offer free gift only if customer has spent $500+”

No tags. No dev work. Fully native.

Now you can:
✅ Personalize perks for high-value customers
✅ Boost ROI on checkout incentives
✅ Reward loyalty without over-discounting