Time of Day Segmentation

You can now run A/B tests in your Extensions and Shipping Methods, targeted by the hour or day a shopper checks out.

A clean win at the aggregate level can hide completely different shopper behavior underneath. A Saturday basket-builder and a Tuesday reorder are not the same buyer. Average them, and the sharpest signal in your test goes flat.

How it works:

• Set up an A/B test in Extensions or Shipping Methods like you normally would
• Add a time-of-day or day-of-week condition (weekends only, weekdays 11am–2pm, late-night browsers, etc.)
• PDQ runs the variant only when the condition matches, and reports results by segment
• See the lift for each window, not just the average

What you can configure:

• Hour-of-day windows: lunchtime, evenings, late nights, or any custom range
• Day-of-week conditions: weekends, weekdays, specific days
• Combine with existing segments: stack with first-time vs. returning, AOV bands, or geo
• Compare across time slices: see exactly where the lift came from

Try it (when the time is right!)