September, 2026 Product Updates

September brought full booking-funnel analytics for every website and booking engine, a rebuilt Events system, a new rich-text content experience for ThinkWeb, a completed PCI assessment, and the completion of our platform modernization. Read on for all our updates...

See the Whole Guest Journey in Google Analytics

Every ThinkWeb site and standalone booking engine now reports the complete booking funnel to Google Analytics (GA4), not just visits and revenue:

• See exactly where guests drop off, which dates and rooms they searched for, which rate plans and add-ons sell, and which marketing channels bring guests who actually book.
• Works automatically for any property with a GA4 Measurement ID entered in ThinkReservations business settings. Nothing else to install.
• Cleaner attribution: Google Hotel Ads and Meta ad conversions are now credited to the correct property.

ThinkWeb

• Events, rebuilt from the ground up: event pages now support venues, categories, organizers, and recurring dates, show one card per occurrence with venue details and ticket links, and emit structured data so your events show up in Google search. Events are pulled live from your ThinkReservations account.
• A new rich-text content experience: page content and blog posts have been moved to our new editable rich-text format, so editing is simpler and more flexible with images that float beside text, captions, flexible image sizing, and embedded videos, maps, and tables in blog posts.
• Faster photo loading: oversized photos (10 to 18 MB phone uploads) are now automatically resized before they reach guests.
• Guest Reviews are now formatted so search engines can show them as review snippets in results.
• Clearer rate messaging: when a rate can't be booked, each reason now appears on its own line.
• Friendlier maintenance page: if we ever take the platform down for planned work, guests see a “we'll be right back” page in all supported languages, with a retry button that returns them where they left off.
• Gift certificate purchases on your website are now capped at $2,000 per order to help prevent fraud.

Booking Engine Layouts
For properties whose booking engine uses their own website’s header and footer:

• More than 100 properties’ layouts were rebuilt from their current websites in October, so your booking pages match your live site.
• Working dropdown menus: navigation submenus now open on hover like they do on your website.
• Faster, cleaner pages: chat widgets, trackers, and embedded maps that slowed pages down or covered the booking form are removed.
• Privacy Policy link added to every layout’s footer.
• Layouts now show your real published phone number instead of a call-tracking number.

Quotes

• Prices lock when a quote is issued: quote items and discounts now keep the prices shown at the time the quote was sent.
• Cleaner guest quotes: packages display as a single line item, the rate type appears under each room, and the mobile layout was polished.

Integrations & the ThinkReservations API

• New API endpoint for creating reservations, so your connected tools can book directly into ThinkReservations. Documented at developers.thinkreservations.com.
• PriceLabs now sends both Minimum Through and Minimum on Arrival restrictions (previously only Minimum on Arrival).
• More exposure on Google: your rates now show up in far more Google Hotel Ads searches.
• SoftRestaurant point-of-sale integration completed for properties in Latin America.

Email Marketing

• Fixed an issue that prevented some first-time campaigns from sending.
• Fixed a bug with links in marketing emails.

Platform, Security & Reliability

• Annual PCI assessment complete: we wrapped up all remaining items and received our Attestation of Compliance.
• Platform modernization complete: the last pages moved off our legacy technology stack, the old infrastructure was retired, and our core database was upgraded, giving you a faster, more reliable foundation.
• Core services were upgraded to eliminate known security vulnerabilities.

• Coming soon: a refreshed Front Desk page and updated Housekeeping and Tasks experiences are in internal testing.