15+ Movers are live on Ads & Marketing: what we've learned so far

In December, we launched our Ads & Marketing Platform inside Chariot.

The core problem it solves:
Most movers spend thousands per month on marketing, but don't know what they're getting back. Their ads optimize for leads.
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The biggest/best service businesses? They can track every dollar back to their ads. And their ads optimize for revenue.

With the Ads & Marketing platform, with a few minutes of setup, movers connect Google, Meta, their website, and Chariot — and instantly see:

1. Which jobs actually came from which sources
2. Real revenue tied to calls, forms, mailers, etc.
3. True return on ad spend (ROAS) — not guesswork

We also automatically send offline revenue data back to Google in real time. By attaching that to your ad campaigns, Google can bid on high-value jobs, not just cheap leads.

15+ movers are live on the platform. What we're seeing:

• Movers are finally seeing true return on ad spend in real time. They're holding their agencies accountable for results. If they run ads themselves, they're no longer guessing -- they're strategizing.
• “Good” campaigns are often unprofitable once revenue is tracked
• Movers are cutting $1-3K+/month in wasted spend
• Data makes experimentation easier - they're trying new marketing ideas, knowing they can measure the impact.

Others are reallocating dollars to campaigns that actually work -- or having Chariot's ads team manage campaigns for them -- and are driving significantly more booked revenue.

One Real example:
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Previous campaign → 1.19x ROAS
After switching → 6.4x ROAS
(And budget cut in half)

The difference? Optimizing for booked revenue, not clicks (and some disciplined campaign management behind the scenes).

If you’re running ads and not tying them directly to booked revenue, or interested in running ads but don't know where to start -- we'd love to discuss if we can help. You can schedule time below.

If you're still getting oriented to how moving company ads work -- I'd check out the webinar and Q&A we hosted back in December.

Chariot: How Moving Company Ads Actually Work + our Ads & Marketing Platform - Watch Video

Will be back soon -- big updates on the way!
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- Ian