Hi there,

Happy Friday! We’ve made some recent updates to help you track your marketing efforts, more clearly navigate the crew experience, and easily view work time details in Bills of Lading on mobile.

Quick summary (highlights below ✨👇):

• Pass UTM tags into Chariot and analyze leads by marketing campaign source – you can now pass UTM tags (marketing campaign unique identifiers) into Chariot via the Chariot quote form and pull reports showing which leads/ jobs can be attributed to your marketing campaigns. Reach out to us and we’ll happily walk through the set-up with you! We can also work with your marketing/SEO teams/partners
• Clean-up of work times on BoL – cleaned up the Work Times table on Bills of Lading to improve readability on smartphones.
• Menu labels in Crew experience – added labels (in addition to icons) to make it clear to movers what each tab does.
• Moved customer-facing notes and attachments on estimates – the customer-facing notes and attachments sections, if present, are now directly beneath the introduction section on all estimates to ensure that customers don’t miss important details you share with them about move day.
• “Full Job Export” report update – the Full Job Export report now contains one row per job (it previously had multiple rows for jobs with multiple trucks or days) to help users avoid double-counting jobs in their analyses.
• Non-textable phone numbers – landlines and non-textable numbers now display a note to clarify why you can’t text them through Chariot.

UTM Tag Support

❓ Why we built this

We’ve added UTM tagging support to allow movers to track the performance of their marketing campaigns directly from Chariot reporting. By passing these tags into Chariot, you can gain insights into which specific campaigns, sources, or channels are driving leads and conversions, enabling you to analyze and optimize marketing efforts.

💡 How it works

1. Decide on the UTM parameters you’ll use to track your marketing efforts. Common parameters include utm_source (e.g., Google, Facebook), utm_medium (e.g., email), and utm_campaign (e.g., FallSale).
2. Append the chosen UTM parameters to the URLs that link to your Chariot quote form. This typically might look like: https://yourdomain.com/quote?utm_source=google&utm_medium=cpc&utm_campaign=holiday_special
3. As leads fill out the quote form via UTM-tagged links, Chariot automatically captures and stores the UTM information.
4. Once set up, use the Full Job Export report to understand which channels and campaigns are performing best.

Clean-up of work times on BoL

❓ Why we built this

We improved the mobile layout of the Work Times table on the Bills of Lading to support better readability for crew members and customers.

💡 How it works

You’ll see these changes reflected in your BoLs!

Best,

Amos (on behalf of the Chariot team!)