Marketing Suite Content Just Started Sounding Like You

Every social post Marketing Suite creates for you starts with what your company actually sounds like, not a generic template. This update brings two changes: captions that reflect your company's own voice, and hashtags that show up on every post without you retyping them.

Brand Voice

Marketing Suite now builds a starting brand voice from your company website, then uses it to write the captions that go out with every social post. You can edit that voice anytime under Business Locations > Brand Profile > Social Captions, so if the starting point doesn't quite sound like you yet, a quick tweak fixes it. Think of it as your company's core character: it might read more casual on one platform and more professional on another, but the voice underneath stays consistent no matter where the post lands. If your crew has strong opinions about how the business should sound online, or you're just tired of generic-sounding social posts, this means less editing before you approve anything Marketing Suite creates for you.

Custom Hashtags

Alongside brand voice, Marketing Suite now lets you set hashtags that automatically attach to every post, so you're not retyping the same tags every time. Set them once under your business location settings and they carry through from there on out. It's a small change, but if you post regularly, it saves the same few minutes of manual work every time and keeps your hashtag strategy consistent even when you're not the one hitting publish.