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[Mass Comms] Templates Now Sync Content Across All Channels Automatically

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Shared by Product • August 19, 2025

Overview When you use templates in Mass Communications and make changes to one channel, those changes now automatically apply to all other channels! Plus, you can now create templates using an "All Channels" option to write your content once for every channel.

Perfect for consistent messaging Templates are great for maintaining consistent communication across email, text, voice, and social channels. Now when you use a template and decide to adjust the message in one channel, those changes automatically copy to all the other channels, just like when you create messages from scratch.

Easier template creation When creating new templates, you can now choose "All Channels" to write your content once and have it configured for every communication channel automatically. No more copying the same message across email, text, and social tabs.

Smart content syncing Here's how it works when using templates in Mass Communications:

  • Start with your template: Choose any template to populate your campaign
  • Edit one channel: Make changes to the content in one channel
  • Automatic copying: Your changes instantly appear in all other channels
  • Saves time: No need to manually update each channel when you want to make the same change everywhere

Consistent with existing behavior This enhancement makes templates work just like creating blank messages, where editing one channel automatically updates the others. Now you get that same time-saving behavior whether you start from scratch or use a template.

Great for campaign management This is especially helpful when you're fine-tuning campaign messaging after selecting a template, or when you want to make last-minute adjustments that should apply across all your communication channels.

Your Mass Communications workflow is now more efficient and consistent, regardless of how you start creating your campaigns.