He said AI would kill agencies. Then he launched his own.

Last March, Alex Vacca published a post titled "AI Outreach Will Kill Your Agency in 12 Months." In July, he bet against himself and launched one. On July 30, our Head of Sales Ilija Cosic sits down with him for an honest, unscripted fireside on where B2B outbound is actually heading.

Date: Thursday, July 30, 2026

Time: 4:00 PM CET | 10:00 AM ET | 7:00 AM PT

What's on the table

🔀 From ColdIQ to Frontal

Alex scaled ColdIQ to $7M ARR, bootstrapped, then walked away. He breaks down why, and what he built to replace it.

📉 "Automated outbound is dying"

Squeezed by cheap done-for-you agencies on one side and improving AI SDRs on the other. What that shift means for how you sell.

🥊 Signal vs. volume, no script

Ilija and Alex don't agree here, and they're not going to pretend to. You get the real argument, both sides.

⌨️ Claude Code vs. Clay

What running an agency from the terminal actually looks like, and where it breaks.

🎙️ Live Q&A

Come with questions. The floor is open.