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Last March, Alex Vacca published a post titled "AI Outreach Will Kill Your Agency in 12 Months." In July, he bet against himself and launched one. On July 30, our Head of Sales Ilija Cosic sits down with him for an honest, unscripted fireside on where B2B outbound is actually heading.

Date: Thursday, July 30, 2026

Time: 4:00 PM CET | 10:00 AM ET | 7:00 AM PT

What's on the table

🔀 From ColdIQ to Frontal

Alex scaled ColdIQ to $7M ARR, bootstrapped, then walked away. He breaks down why, and what he built to replace it.

📉 "Automated outbound is dying"

Squeezed by cheap done-for-you agencies on one side and improving AI SDRs on the other. What that shift means for how you sell.

🥊 Signal vs. volume, no script

Ilija and Alex don't agree here, and they're not going to pretend to. You get the real argument, both sides.

⌨️ Claude Code vs. Clay

What running an agency from the terminal actually looks like, and where it breaks.

🎙️ Live Q&A

Come with questions. The floor is open.

Everyone has access to the same AI tools. The difference is in how you use them. Our live session with The Growth Syndicate's Ferdi Goetzen unpacked exactly that.

They spent six months building the Anti-Banality Framework: a practical system for turning transcripts, voice notes, and meetings into LinkedIn content that actually sounds like you.

Here's what you'll take away:

🧠 Why most AI content sounds the same, and the shift that gets your real voice back on the page.

⚙️ The Oracle: a repeatable workflow for creating high-quality LinkedIn posts from conversations and existing content.

⚡ A lean MVP you can build this week using tools you already have, like Notion, Fireflies, and Claude.

Get the free Anti-Banality Framework inside the GTM Society community.

Missed the live session? You can also watch the full webinar recording anytime.

The best outreach isn't just about using the right features. It’s about knowing how to use the one you already have and the strategy behind them.

That’s where the Expandi Academy comes in.

It's a free strategy library covering the whole craft of LinkedIn outreach with practical guides designed to help you get more from Expandi.

Whether you're launching your first campaign or optimizing an established outbound process, you'll find actionable advice based on proven LinkedIn outreach best practices.

What you'll learn

🛡️ Account safety

Keep your account healthy as you scale: dedicated proxies, active hours, gradual warm-up, your SSI score, and what really drives LinkedIn limits.

🎯 Lead lists and targeting

Build higher-quality audience lead lists using Sales Navigator, engagement signals, groups, events, and ICP filtering to reach prospects who are more likely to convert.

✍️ Personalization

Go past first-name tokens: dynamic placeholders, connection templates that get accepted, AI Hyper personalized messages, and personalized images and video.

🚀 Campaigns

Learn how to structure campaigns, optimize follow-ups, improve speed to lead, and use campaign analytics to improve results.

👥 Teams and agencies

Organize companies and workspaces, manage conversations in Global Inbox, invite accounts without sharing passwords, run Shared Campaigns, and share lead lists to cut Sales Navigator costs.

And much more.

Start wherever you are

If you're new to Expandi, begin with our Expandi 101 and 102 dedicated courses to build a solid foundation.

Already running campaigns? Jump straight into the topics that matter most to you —whether that's improving targeting, increasing personalization, or scaling your outreach operation.

The Help Center tells you how to set things up. The Academy teaches you what to do and why it works, so you can read a new situation and adapt.

You already have the features. Now learn the plays that make them work.

The builder is where a lot of your day happens, which makes it the place small frustrations add up fastest. We've been paying close attention to those moments of frustration, and we've been steadily smoothing them out.

There's nothing new to learn here. This is the tool you already rely on, made easier and more predictable to work in.

Next time you open the builder, here's what's better:

🎨 A fresh new look that's cleaner to move around in, so the thing you came to do is fewer clicks away.

🏷️ Clearer step timing so conditions read the way they actually behave, and you're never guessing what a setting will do.

⏱️ Smarter defaults so new steps start with timing that makes sense, and any custom settings you make always stick.

🔀 Freedom to edit by adding a step anywhere, or removing one, without rebuilding the rest of your sequence.

👀 Message previews so you can see exactly how a message reads for a real lead, placeholders and all, before it ever goes out.

🚦 No silent breakage, with every issue listed in one place and a click straight to the step that needs it. Save a draft and pick it up later, and nothing goes live until it's genuinely ready.

None of these is a flashy new feature, and that's the point. They're the everyday details that decide whether a tool feels heavy or effortless to use. It's also part of a bigger commitment we've made for 2026: every change we ship should raise the quality of your outreach, and that starts with the builder you shape your campaigns in. We're going to keep refining it, because the tools you reach for most are the ones most worth getting right.

Reach out to Support if you have further questions.

Leads rarely raise their hand. They view your profile, like a post, or follow you, then go quiet. And when your team runs several LinkedIn accounts, those signals scatter across every inbox. Catching them used to mean logging into each account and scrolling notifications one by one. Most warm leads slipped through and went cold.

Not anymore. The Shared Signals Center pulls every warm signal from every LinkedIn account in your workspace into one shared view. You'll find it in your workspace menu under Signals (Beta).

What can you use Shared Signals for?

👀 Catch every warm lead in one place

Replies, post likes, profile visits, and follows from across all your accounts land in a single list, sorted by most recent.

🏢 Spot buying committees forming

Group signals by company and see when several people from the same account engage in a tight window. That pattern is hard to catch by hand.

🤝 Stop doubling up on outreach

Every lead shows which account owns the relationship, so two teammates never message the same prospect a day apart.

⚡ Turn signals into a campaign

Select the leads that matter and create a Shared Campaign in a click. The right accounts are added as contributors automatically.

📤 Export when you need to

Send filtered or selected leads to CSV, with an "owned by" column, ready for your CRM or enrichment flow.

Who is this for?

Anyone running outreach across more than one LinkedIn account. If you're an agency or a sales team juggling multiple accounts, this is where your warmest leads now live.

Have questions? Read our Help Center guide or get in touch with our Support team.

A LinkedIn event is one of the best ways to build reach around a topic. But an event is only as good as who shows up, and reaching the right people usually stops at one person's network.

Event Pods does the inviting for you. A pod is a group of LinkedIn accounts working together on your events: your team, your company, even a community. You pick the event and who you want there, and the pod does the rest.

How it works

🎟️ Pick the event and the audience

Add your LinkedIn event, then optionally set the audience by job title, company size, and industry (or leave blank for broader reach). Your projected reach shows before you start.

👥 Add your contributors

These are the accounts that do the inviting. Each one attends the event, then invites all its matching 1st-degree connections, automatically. You'll see how many invites go out per event.

📈 Reach that multiplies

Every account you add brings its own network. Two contributors double your reach. Five multiply it.

➕ Free reach, not borrowed

Event invites run on their own dedicated limit, separate from your campaign sending. More reach, no tradeoff.

Everyone who joins is a warm, opted-in audience around your topic. Find Event Pods in your Workspace menu.

Reach out to Support or read our Help Center guide if you have questions.

Outreach used to be a single profile sending to a single list, and the product reflected that. Open an account, send from it, switch out, repeat.

That isn't outreach anymore. The teams winning today run multiple accounts, multiple senders, multiple sequences, often shared across people. We rebuilt Expandi around that reality.

The shift is conceptual, not just cosmetic.

Cleaner navigation. A new clear, intentional Account | Workspace tab switcher replaces the old toggle, with the sidebar reorganized around what you actually do day to day.

Home pages that orients you. Both Account and Workspace level Dashboards are now built to be guiding and actionable screens. This is where your day starts.

But the heart of the rebuild is your Workspace. It's where multi-account outreach actually runs.

What lives there:

• Dashboard: Cross-account KPIs and team activity in one view.
• Shared Campaigns: Build once. Run across every account in your workspace.
• 🆕 Shared Signals: Every warm signal, every account, grouped by company.
• 🆕 Event Pods: Coordinate outreach around a LinkedIn event, with each contributor's 1st-degree connections.
• Global Inbox: Every reply, every account, sorted by latest message.
• Integrations: Connect your CRM (HubSpot, Salesforce or Pipedrive). Every account syncs.
• Role-based access: Six roles for inviting teammates, clients, or freelancers in.

If you run more than one LinkedIn account, this is the version of Expandi built for how you actually work. If you run just one, it's what unlocks the moment you add a second.

Until now, finding prospects who are already engaging with relevant LinkedIn content meant manually searching for posts, copying URLs, and pasting them into Post Engagement Search one at a time. That changes today.

Content is a new Beta feature that monitors LinkedIn posts by keyword and by profile, lets you engage with them directly inside Expandi, and turns engagers into campaign-ready lead lists. You'll find it under your LinkedIn account menu.

If you already use Post Engagement Search, Content is the discovery and engagement layer on top.

What's inside Content (Beta)

🔎 Track up to 10 keywords and 10 profiles

Add the topics, competitors, or company pages that matter to your pipeline. Expandi pulls in matching posts and the people engaging with them, continuously.

💬 React, comment, and follow right from the feed

Engage with posts without leaving Expandi. React, leave a comment, or track the author with a click. Sort the feed by newly scraped, most popular, most comments, or most reactions to find the posts worth warming up first.

🪄 One-click Create list with optional auto-assign

Click Create list on any post. In the pop-up, set auto-refresh and optionally auto-assign new engagers to a pre-existing campaign. Hit Confirm and Expandi handles the rest.

🚧 Still in Beta — your feedback shapes what comes next

Content is live and the core flows are working. We're still working on a few finishing touches, but we wanted to get this in your hands now, so you can start finding warm leads right away. Spot something to improve? Reply to this announcement or use the chat widget.

Have questions? Read our Help Center guide or get in touch with our Support team.

Running campaigns inside Expandi means you're already closer to the work than most people writing about it. The question that keeps moving is what to test next, how other operators are structuring sequences, where the real leverage sits this quarter.

That's the gap GTM Society fills. A new free community for founders, SDRs, GTM engineers, and agency owners. No paywall, no locked tier, no trial countdown.

What you'll find

🎓 A full course on the modern GTM engine

Offer design, lead sourcing, multichannel outreach, AI hyper personalized messages, reporting, and scaling. Structured modules you can work through in a week.

🎙️ 70+ founder and operator interviews

Real numbers, real mistakes, the specifics that never make it into a LinkedIn post. New drop every week.

🛠️ Templates you can run the same day

Clay tables, messaging frameworks, campaign checklists, outreach sequences. Built from real campaigns, not hypotheticals.

💬 A WhatsApp group where people actually answer

For day-to-day questions that don't need a scheduled call.

📹 Monthly live sessions

Strategy deep-dives and open Q&As. No vendor pitches, no slide decks.

The course uses Expandi for the automation modules because that's what we know best. If you're already here, a lot of what's inside will feel familiar. A lot of it will just make your workflows faster.

If you have Sales Navigator, you already have InMail credits. Until now, the only way to use them was manually, one by one, inside LinkedIn. Every closed profile meant leaving Expandi, opening Sales Navigator, and sending each message by hand. That changes today.

You can now add a Paid InMail step to any Builder campaign. When the campaign runs, Expandi handles each lead automatically based on their profile type.

How it works

📨 Smart routing for every lead

Expandi checks each lead automatically. Open profiles receive a free InMail, closed profiles receive a paid InMail using your Sales Navigator credits. No need to filter or sort your list manually.

⏸️ Credits protected, not wasted

If your credits run out mid-campaign, leads are placed on hold, not marked as failed. When your credits refresh at the start of next month, held leads resume automatically.

🎯 You decide how credits are spent

Set per-campaign credit caps to prevent one campaign from consuming your entire monthly allocation. Free InMails always go out first, so paid credits are only used where they're actually needed.

📥 Every reply in one place

Expandi syncs both LinkedIn and Sales Navigator replies into your regular inbox and Global Inbox, with a "Paid InMail" badge so you always know where a message came from.

✨ AI Hyper personalized messages fully supported

Write a prompt describing the type of message you want. The AI generates a unique subject line and message body for each lead based on their profile data, company info, and recent activity.

And this works with all Sales Navigator tiers: Core, Advanced, and Advanced Plus.

Have questions? Read our Help Center guide or get in touch with our Support team.