Improving Obituary Subscription Reliability

Over the past several weeks, we have been addressing deliverability issues affecting obituary email subscriptions. In particular, Microsoft has increased how aggressively it classifies certain emails as “soft bounces,” which resulted in some obituary subscription emails not reaching subscribers’ inboxes.

We have already made improvements to how we handle these bounces and manage delivery behind the scenes. These changes strengthen our sending reputation and will lead to more reliable delivery of obituary subscription emails going forward.

Based on feedback from this issue, we are also building a new Gather Analytics data source focused on obituary subscribers. This new view will give you an easy-to-read table showing all of your subscribers, including:

• Subscriber status
• When someone subscribed or unsubscribed
• The ability to easily invite new subscribers, or re-invite unsubscribed emails
• The ability to un-subscribe emails

We anticipate this new data source will be available within the next couple of weeks.

At Gather, we are passionate about empowering you to do more with your audience and giving you greater visibility and control over your data. These updates are another step toward making communication with families and communities more reliable and transparent.