Introducing Lavanda's new brand

Hi there,
Today we are launching a new brand for Lavanda, and I wanted to share with you the thinking behind it.
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You will know better than most how much our sector has changed in recent years. The way students and residents choose to live is shifting, the pressure on income is greater, and the operators pulling ahead are those whose data is in order and whose teams can act upon it. Those changes have shaped how we build our platform and how we work with you. Our new brand is built around the same idea: better decisions come from connecting the information that matters.
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The new logo expresses this simply. A series of three connected 'decision nodes' forming the L of our name, with one deliberately left unconnected. Why? Because not all data is equal. Insight comes from identifying and joining the dots that matter.
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In practical terms, however, nothing changes for you. Our website has a new look, and you may notice a refreshed logo within the platform, but how you use OpenPMS, your logins and your support team all remain exactly as they are.
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What the new brand does is make our commitment to you explicit. Everything we build, and every conversation we have, is aimed at helping you get more value from every bed, every booking and every decision.
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Fred Lerche-Lerchenborg, our CEO, has written about the thinking behind our rebrand in our Lavanda Lens newsletter on LinkedIn. It sets out the full story, and if you don't already subscribe, it is where we will be sharing more about the evolutions happening within our platform over the coming weeks. You can also read a Q&A with Fred in PBSA News.
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Thank you, as ever, for your partnership. If you have any questions, your Customer Success lead and I are always happy to talk.
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Best regards,
​Kateryna
VP Customer Success, Lavanda
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