Emergency Contact Relationships in CRM

Hi there,

What's New?

We’ve introduced a new “Relationships” tab within CRM contact profiles to support the management of emergency contact information. This enhancement allows users to create and track emergency contact relationships across their CRM data. Whether selecting an existing contact or creating a new one, emergency contacts are now consistently linked and stored as permanent relationships, ensuring safety and compliance.

Key Features:

• Relationships Tab in CRM

What’s changed?

A new tab has been added to CRM contact profiles to allow linking of emergency contacts.

Why was this changed?

To centralise and standardise emergency contact data across the platform.

• Link Existing or New Contacts

What’s changed?

Users can now select existing contacts or create new ones as emergency contacts from within a profile.

Why was this changed?

To make it faster and easier to establish emergency contact relationships.

• Permanent Relationship Records

What’s changed?

All emergency contact relationships are stored as permanent, non-booking-specific CRM records.

Why was this changed?

To ensure emergency contact data is always accessible and supports future integration with the student booking journey.

​Why Have We Made This Change?

As Lavanda expands its support for student accommodation providers, it’s essential to manage emergency contact information effectively. By treating emergency contacts as CRM relationships rather than booking-specific entries, we ensure long-term data visibility, regulatory compliance, and readiness for future automation in the booking process.

• Enhances safety and compliance by maintaining permanent emergency contact records
• Improves CRM data consistency for student and long-term accommodation workflows
• Lays ground work for future automation in the student booking journey

Availability:

This feature is available to all Lavanda customers from 3rd June 2025.

Getting Started:

To begin using Emergency Contact Relationships, navigate to any CRM contact profile and select the new "Relationships" tab. From there, you can view, add, or manage emergency contact links.

Warm regards,

The Lavanda Product Team