This release upgrades how you work with context in Magnity. Personas and industries are now available throughout the platform and can be applied at any point in your work, not only when you create content variants.
Personas and industry descriptions have now been added automatically to the content library.
This means you can:
• Filter the library to find any persona profile or industry description
• Drag it into any chat in Magnity
• Use it as context for analysis, planning, and creation
This makes persona and industry context a reusable building block that you can apply exactly when you need it.
By being able to apply personas and industries as context, you can now build much richer and more relevant outputs.
Use case example
When building an automation flow plan in the Content Agent that you want to turn into a full automation flow using the Flow Agent, you can now drag in the persona profile and or industry description first.
Magnity will then:
• Tailor the automation plan to the persona and or industry
• Prioritize the sources that are most relevant to that persona and context
• Adapt the flow progression to match their needs, motivations, and challenges
This is not just rewriting. The flow is designed for the persona from the start.
That means you can build multiple flow variations where each version has a different focal point, and where the logic of the flow changes, not only the wording.
This feature opens the aperture for building much more contextual and customer-relevant automation flows. It is also an important step toward Magnity becoming a more autonomous marketing agent, where planning and orchestration becomes as personalized as the content itself.
We have fixed a number of issues across Content Agent, Flow Agent, and Projects.
• Fixed a filtering issue where the number of selected pages could be counted incorrectly
• Fixed an issue where URLs in the Content Agent canvas were present but invisible due to missing link formatting
• Fixed a PDF loading bug where each page load added unnecessary delay when adding PDFs to chat. PDFs now load much faster
• Flow projects in the Projects menu now have an image, making them easier to recognize. You can also sort projects to show only flows or only single projects
• Fixed an issue where the Build plan in flow builder button disappeared after reloading a saved automation flow plan in the Content Agent
• Fixed a rich text editor issue where text above a bullet list could inherit bullet formatting after being added to chat and reopened in the editor
• Added a modal after creating a flow blueprint from a plan. Previously we tried to take you directly to the blueprint, but many users did not notice where it ended up. You can now click a clear button to open your blueprint
We currently see an issue when crawling websites with many language versions, especially when markets are separated using backend folder rules.
If you experience crawling problems, reach out to us and we can help you overcome this manually. This is our number one priority to fix this week.
Custom landing page templates
Last week we began building modular landing page templates where you can add modules in any order. This will allow much richer landing page variations.
To make this work well, we need to agree with you on which modules should be supported, since each module must also map correctly into integrations and exports.
We are still a few weeks away from launching this fully, but we will keep you updated. If all goes well, the same modular approach will also be added to emails.
Improved Sitecore integration
We are also working on a more solid Sitecore integration. This will not impact everyone, but it is critical for our Sitecore customers.
Now that most Flow Agent functionality is live, we will publish a training video this week. Please be patient, and do not hesitate to reach out if you want a walkthrough or want to see it in detail.
Questions or feedback?
Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78
Thank you for using Magnity.
— The Magnity Development Team