Today we are releasing another agent as part of our redesign and our effort to make Magnity more functional, more helpful, and easier to use: the Persona Agent.

The Persona Agent adds AI directly to persona work in Magnity, making it much easier to create, improve, evaluate, and manage personas as part of a more agent-driven workflow.

👤 Introducing the Persona Agent

The Persona Agent is an AI agent built specifically for persona creation and optimization.

Just like the Rules Agent, it allows you to chat directly with your personas and ask Magnity to help with persona-related work across multiple levels.

You can now use the Persona Agent to:

• Edit existing personas
• Evaluate whether personas are strong enough
• Research new information relevant to personas
• Create new personas from scratch
• Add images or edit persona avatars using OpenAI Image 2.0
• Compare personas and identify overlaps or gaps
• Work more intelligently with industries and persona context

This gives you a much more flexible and intelligent way to work with personas than simple manual editing.

🧠 What the Persona Agent understands

The Persona Agent is built with a broad set of persona-related skills. We will not list them all here, but in practice it means you now have an agent that can help with much more than just editing a persona field.

It can help you:

• Judge whether a persona is too weak, vague, or overlapping
• Improve persona structure and clarity
• Turn research into better persona definitions
• Understand how industries influence personas
• Evaluate how personas and personalization rules fit together
• Create personas that are more operational and useful in actual content generation

This is especially important if you are working seriously with personalization and want personas to be something more than just static descriptions.

🖼 Avatar editing and generation with OpenAI Image 2.0

The Persona Agent can also help generate or update persona avatars using OpenAI Image 2.0.

This means you can create a new persona and add a fitting avatar, or improve and update the avatar of an existing persona, directly as part of your persona workflow.

🗂 Updated persona interface

Alongside the Persona Agent, we have also slightly updated the persona interface.

The interface is now more contemporary and easier to work with.
You can now more easily:

• Edit personas
• Duplicate personas
• Delete personas
• Disable personas

These actions are now available from icons at the top of the avatar image, making persona management faster and more intuitive.

📄 Backup PDF export agent

We have also added a backup PDF export agent.

This means Magnity now has a fallback mechanism for PDF export, so you are less likely to experience downtime if one of our external suppliers has issues.

This happens automatically in the background.

🧾 HTML-friendly rules formatting

We have also made our rules HTML formatting friendly.

This means that if you ask the Rules Agent to format your rules more nicely, it can now save them in a more readable format using:

• Bold text
• Bullets
• Better visual structure

This makes longer rulesets easier to read, review, and maintain.

🔮 What’s next

We are currently looking at the crawler next, along with further items in the Magnity redesign.

There is more to come as we continue evolving Magnity toward a more agentic and easier-to-use system.

Stay tuned.

🎯 Why this matters

The Persona Agent is another important step toward turning Magnity into an agentic operating system for B2B marketing.

Personas are central to personalization, planning, flow creation, and content relevance. By adding an agent directly to persona work, we make it easier to improve the quality of personas and ensure they are actually useful in the rest of Magnity.

Together with the Rules Agent and the ongoing redesign, this pushes Magnity further toward a much more intelligent, connected, and usable system.

Questions or feedback?

Our support team is here to help:

✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.
— The Magnity Development Team

Today we are releasing a major stepping stone toward a multi-agent network that can operate as part of a B2B marketing operating system: the Rules Agent.

Magnity has always offered a huge degree of freedom and flexibility through its layered rule system. That flexibility is powerful, but it also comes with complexity and responsibility. So we decided to build an agent specifically to help you understand, navigate, optimize, and safely update your rules.

This release also includes updates to the Content Agent, the Compliance Agent, a new home page, and a few important fixes.

🧠 Introducing the Rules Agent

The Rules Agent is an AI reasoning agent attached to your rules.

It understands:
• How your rules are structured
• How they relate to each other
• How merge fields work
• How rules affect content generation across Magnity
• How to safely suggest and apply updates

It comes with:
• A general chat for all rules
• A dedicated chat for each individual rule

You can use it to:
• Ask questions about your rules
• Optimize all rules at once
• Optimize a category of rules
• Optimize a single rule
• Ask for recommendations
• Discuss changes before applying them
• Get suggested edits
• Let the agent perform the changes for you
​

🧰 The 7 skills of the Rules Agent

The Rules Agent uses a set of specialized skills to reason about your rules and decide what to do.

From the current setup, these skills include:

• How rules are organised
Helps explain the overall structure of the rule system and how the different rule layers fit together.

• Key relationships
Explains how rules influence each other and what dependencies exist between them.

• Proposing rule updates
Helps draft improvements, rewrites, or optimizations to rules based on your intent.

• Reviewing rule quality
Evaluates whether a rule is clear, useful, redundant, too vague, or potentially conflicting.

• Using merge fields
Explains and helps update merge fields correctly so rules use the right dynamic inputs.

• Version history and rollback
Understands how rule versions, snapshots, and rollback work so experimentation stays safe.

• Element generation order and dependencies
Explains how rules affect content generation order and how certain rules depend on output from others.

• External research and inspiration
Helps reason about outside inspiration and how to translate intent into better rules without breaking your existing setup.
​

🗂 A redesigned rules interface

We have redesigned the rules interface to make it much easier to understand, use, and navigate.

When you open your rules, you now land in the All rules view, and the chat on the right tells you that you are currently chatting with all rules.

You can:
• Filter by source and medium
• Search rules
• Sort rules alphabetically
• Sort by latest updated

This makes it much easier to find the rules you just changed, or the rules you want to review next.

🏷 Updated rule category names

We have updated the names of rule categories to better reflect their purpose and context.

The changes are:

• Global rules → Brand rules
• Local rules → Market rules
• Base prompts → Element rules and Element prompts

You can now also work with:

• Task rules

This is where personalization and translation rules now live.

• Flow rules
These now live under Element rules.

🔎 Better visibility into rules and merge fields

When you expand a rule, you can now see:
• A short description of what it does
• The rule itself

For element, market, and task rules and prompts, you can also see the merge fields used by the rule.

Merge fields are the dynamic pieces of text Magnity inserts during generation, such as:
• The URL of the tile you used
• The selected language
• The scraped source text
• Other runtime context

If you are unsure what they do, the Rules Agent can explain them to you.

🧱 Rule Stack view

When you click a specific rule, the chat for that rule opens.

Next to the chat, you will now find a new tab: Rule Stack.

This shows you what other rules influence the rule you are working with. That matters when making changes, because rules rarely live in isolation.

The Rules Agent understands the Rule Stack as well, so when it suggests or applies changes, it takes the surrounding rule context into account.

🕘 Version history, snapshots, and rollback

In the top right corner you can now access Rules History and see the changes that have happened.

You can also click a new function called Snapshot, which lets you save a snapshot of all your rules before experimenting.

This is especially helpful before making changes across multiple rules.

In addition, each individual rule still supports rollback to its five latest versions, so if you only want to undo one rule change, you can do that quickly.

🧾 Diff view and action block

When the Rules Agent suggests an update, it will always offer to show you a diff.

The diff makes the change transparent by showing:
• Removed text in red and struck through
• New text in green
• The changes side by side

It will also offer an Action Block, where you can see the full updated rule and either:

• Accept
• Dismiss

If you accept, a new rule version is created and saved automatically.

This gives you a much safer and more flexible way to optimize rules and experiment with rule sets.

🎥 More to come on the Rules Agent

There are more details to the Rules Agent than we can reasonably cover here. We will go through those in an upcoming training video.

If you would like a more detailed walkthrough, we are also happy to offer a full 1-hour presentation free of charge.

Please reach out to your admin.

The next step for the Rules Agent is to allow it to make proactive rule suggestions. We are working toward that now, but there are a few things we need to build first.

This is one of many steps toward an agentic OS for B2B marketing.

✍️ Content Agent updates

We have made a few useful additions to the Content Agent.

Copy text from the canvas

You can now copy text directly from the Content Agent canvas using a small copy icon in the top right corner.

Replace or Add to canvas

In the chat, you can now choose between:

• Replace
This replaces the text in the canvas with the selected chat response.

• Add to canvas
This adds the selected text to the bottom of the canvas.

This is especially helpful when building campaign plans or other structured documents that expand as you work.

✅ Compliance Agent updates

We have made two important improvements to the Compliance Agent.

Export multiple analysis runs into one document

You can now run multiple analyses and choose which analysis you want to export findings and remediations from as comments.

This means you can analyze a PDF in multiple steps and still get all suggestions collected into one exported document.

Easier manual editing

A new Manual edit button makes it easier to manually replace a found issue directly. This is a fast and practical way to edit content when you know exactly what needs changing.

Compliance chat can now apply debated fixes

We have also fixed the chat in the Compliance Agent so that it can now apply the fixes you reach through discussion in the chat itself.

🖼 OpenAI Image Model 2.0 is now live

We are very happy to announce that Magnity is now using OpenAI’s new Image Model 2.0 for both image creation and editing.

You can use it:
• In the Content Agent
• In the image cropper

If you have not tried the new image capabilities yet, give them a spin.

For example:
“Give me an image of my brand’s top product as a blueprint infographic. Search for product details.”

Here is ours :D

​

🏠 New home page

You will also notice that the start page has been redesigned.

The new home page now allows you to:
• See the last four projects you worked on
• Pick between the available agent builders you have access to
• Read the latest news

This, together with the Rules Agent, is an early look at the broader redesign we need to undertake as we move toward an agentic OS.

🔮 Upcoming features

We are currently making backend updates so that more of Magnity can be transformed into agents.

This new approach also demands a new design direction, which we have wanted for a long time. We are now actively working on that.

A larger Magnity redesign

We are going to redesign Magnity. As part of that redesign, several smaller but highly useful features will arrive, including:

• Folders
• Comparison views
• Review features
• Other quality-of-life improvements

This will take a few weeks, but it should make the interface significantly better, more helpful, more intuitive, and more flexible.

Stay tuned for more.

🛠 Minor fixes

We have fixed a couple of important issues:

• Previously, if you used a high thinking model on a very large task, Magnity could appear not to respond. This happened because the underlying Umbraco backend timed out if no response was returned within four minutes. This is no longer a problem, and the model can now think as long as needed before responding.
This means you can now use high thinking models for tasks such as translating large volumes of text.

• We have also fixed the chat in the Compliance Agent so that it can now apply any fixes you discuss your way toward in the chat.

Questions or feedback?

Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.

— The Magnity Development Team

This release introduces an entirely new agent in Magnity: the Compliance Agent.
​

The Compliance Agent is built to support our journey toward becoming an Agentic Operating System for Marketing, supporting all six links of the value chain:

• Research
• Plan
• Build
• Check
• Deploy
• Improve

This agent is also the first major step toward a much stronger review experience in Magnity. We wanted to take review beyond simple comments, so we built a full AI-powered compliance workflow that can review and remediate content based on your rules.

Right now, the Compliance Agent is a standalone agent. Over time, we aim to bring its functionality into all builders, so compliance becomes an integrated part of Magnity at every level.

🪜 How it works in 4 steps

The Compliance Agent works in four simple steps:

1. Add a content piece
2. Pick what analyses to run
3. Review findings and remediate them
4. Resolve or dismiss findings and export the desired file
   ​

🛡️ What the Compliance Agent does

The Compliance Agent can take any:

• Video
• Webpage
• Word document
• PDF
• PowerPoint document
​
​

It extracts the text, runs one or more analyses on it, and presents you with specific findings based on

your:

• Brand rules
• Legal rules
• Marketing claims rules
• Other compliance requirements
​
​

Each finding is:

• Categorized
• Rated by criticality
• Supported with description, suggestion, and evidence

You can then:

• Chat with any finding
• Let Magnity fix the finding
• Fix the finding manually
• Resolve or dismiss the finding
​

🔎 A more serious review workflow

This is not just an AI checker. It is a proper review workflow.
​

Every fix includes a before and after, and every remediation is stored in a dedicated Remediation View. This makes it possible to:
​

• Review all changes made
• Export suggestions to colleagues
• See exactly what was changed and why

Magnity also keeps an Audit Log, so you can track every finding, remediation, and action taken across multiple analyses of the same content.

In addition, each analysis run generates a report, which can be exported and shared if needed.
​
​

🔧 Exporting remediated content

The Compliance Agent lets you export reviewed content in several ways.

You can export PDF, Word, and PowerPoint files with findings and before/after text inserted as comments.

You can also export fully edited Word and PowerPoint files if you want the remediations already applied.
​

We are working on doing the same for PDFs. PDFs are simply a more difficult format to work with, and we need more time to perfect that functionality.
​

⚖️ Why this matters

For companies with legal review, strong MLR processes, or strict brand guidelines, this can save months of back and forth between legal and marketing.

The goal is not to eliminate legal review entirely. The goal is to get content approved orders of magnitude faster by letting Magnity perform a serious pre-check before content reaches legal or regulatory stakeholders.
​

📚 Marketing claims analysis

You can also set up a marketing claims analysis.

In that scenario, Magnity can:

• Identify claim-like statements
• Flag them
• Check them against your marketing claims library
• Determine whether they are approved or disapproved

This is especially useful for teams working in regulated or highly controlled environments.
​

🧠 Setting up the Compliance Agent

To use the Compliance Agent well, we need to set up your compliance rules.
​

There are different ways to do this.

If you already have documented compliance or legal rules, we can use those.
​

If you do not, we can help construct them from existing content. For example, we can load a large set of pages into Magnity and ask it to identify coherent expressions, naming patterns, phrasing conventions, or legal patterns. We can then refine and extend the ruleset with more content.
​

The point is not to create a “perfect” compliant document that skips review. The point is to dramatically improve the quality of content before it reaches final review.
​

✉️ Smaller Magnity improvements in this release

Alongside the Compliance Agent, we have also made a few improvements across Magnity.
​

Empty module warning on export

When exporting an email or webpage, Magnity will now tell you if you have any empty modules in the project. A link appears in the export view so you can click directly back to the empty content.
​

Smarter TXT and PDF export from Content Agent

If you export more than five TXT or PDF files from the Content Agent, Magnity will now package them into a ZIP file. This prevents browsers from being flooded with downloads and avoids browser limitations.
​

🛠 Bug fixes

We have fixed several bugs:

• Fixed a bug where certain video files added to the Content Agent were missing the first two timestamps
• Fixed a bug where the Flow Builder sometimes did not use local language rules correctly
• Fixed a bug where filters in the content library could reduce the visible content count incorrectly
​

🔮 Other work in progress

Apart from the Compliance Agent, we have been working hard on several major initiatives.
​

Interface redesign

We are redesigning the overall Magnity interface, making it more contemporary, more functional, and more agent-ready. We are not abandoning the tab system, but we are making it much more engaging.
​

Review functionality

The Compliance Agent is only the first step in a broader rethink of review in Magnity. We will continue building in this direction.
​

Multi-layered multi-agent network

We have been conceptualizing a multi-layered, multi-agent network that we will share more about in the coming weeks.
​

SEO / GEO Agent

We have built an SEO / GEO agent that we plan to release in the not too distant future. We are excited about it, but not ready to share more just yet.
​

Rules Agent

We have almost completed a Rules Agent.

At the same time, the entire Control Panel and rule interface are getting a major overhaul. The Rules Agent will allow you to chat directly with your rules.

You will be able to:
​

• Ask what should be changed
• Explain what seems wrong
• Let the agent identify which rules are relevant
• Get suggestions for how to update them
• Let the agent apply multiple rule changes for you
​

This is a major step toward making Magnity much easier to control and optimize over time. Expect v1 to release within the next 7 days.
​

Broader upcoming features

Several previously mentioned features are part of this larger backend and product work, including:

• Project folders
• Better support for PPTX and Word documents
• More flexible model selection
• Better control over which models are available across features

We are building these carefully because we want them to work properly across the platform.
​

🎯 Why this release is important

The Compliance Agent is not just another feature. It is a major expansion of what Magnity is.

It brings serious review, remediation, auditability, and structured compliance workflows into the platform, and it moves us much closer to our long-term vision of an Agentic OS for B2B marketing and, ultimately, an autonomous B2B marketing agent.

We thank you for your patience and are excited to release much more in the immediate future.
​

Questions or feedback?

Please direct any questions about the above to your administrator.
​

Thank you for using Magnity.
— The Magnity Development Team

Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

This release focuses on making day-to-day work in Magnity faster and easier. It includes more flexible export options in the Content Agent, better visibility into tile availability across markets, faster sharing with reviewers, and a small but useful upgrade to YouTube video tiles.

📄 Content Agent: Save as TXT and choose what variants to export

Just as you can already export emails into PDF files and choose how variants should be grouped, you can now do the same from the Content Agent.

You can now:

• Export all variants in one file
• Export one variant in each file
• Export one variant plus the master version in each file

We have also added the ability to save content as a TXT file.

This opens up a practical new use case for video localization and subtitle workflows.

Example:

• Drag in a video as a source
• Or paste in subtitle text manually
• Translate it into as many languages as needed
• Export each language as its own TXT file

This is especially useful when working with SRT and subtitle production, where fast translation and clean text export matter more than visual formatting.

In short, Magnity can now help you go from one source transcript to multiple language-ready subtitle files much faster.

🌍 See what markets a tile is available in

If you click the small pencil icon to edit a tile, you can now see what markets that tile is available in.

There are now three views:

• Total overview of availability
• Markets where the tile is available
• Markets where the tile is unavailable

This makes it much easier to evaluate whether a page or source is available in the markets you need before you begin creating an email or other content.

👥 Share project with reviewers

We have been working to make reviews faster.

You can now choose Share with reviewers from the Share menu under projects.

If a user is tagged as a reviewer in our back end for a market included in the project, that user will automatically be shared on the project.

This means you no longer need to pick reviewers one by one, which can otherwise take quite a while when many markets are involved.

▶️ YouTube video tiles now show video title

YouTube video tiles have had a small but useful upgrade.

Previously, tiles showed the video URL in the left content library tab.

They now show the YouTube video title instead.

This should make it much easier to identify which video is which when browsing the content library.

If you click the title, it will still take you to the original video.

🛠 Known issues

We are currently working through a few bugs.

One known issue is that when saving a project in the Content Agent, Magnity may sometimes forget attachments added to the chat.

The attachments are still visible in the chat and can be re-added, but we know this is annoying and are working to fix it.

🔮 Upcoming releases

We have more improvements on the way as mentioned in our last release notews and will share more soon. These updates are partily delivering on that.

Questions or feedback?

Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.
​
The Magnity Development Team

This week’s release is a smaller feature update following the recent custom template release. It introduces self-service YouTube crawling, new options for automatic channel ingestion, further improvements to custom templates, and a few upcoming features already in progress.

▶️ YouTube videos can now be added as sources directly in Magnity

You can now add YouTube videos as sources in Magnity yourselves.

Up until now, if you wanted to use a YouTube video as a source, you had to send it to us and we would add it through the back end. That is no longer necessary. You can now do this directly inside the interface.

If you click the little + icon next to Filters, where you usually upload new sources, you will now find a fifth tab called Crawl YouTube.

Here, you can:

• Paste in any YouTube video link
• Press Crawl
• Add the video directly to your source library

If the YouTube video already has an existing transcription on the YouTube page, Magnity will crawl the video almost instantly.

If it does not have a transcription, we will generate the transcription as part of the crawl.

This makes it much easier to use video content as a source for planning, analysis, and content creation.

📺 Automatic YouTube channel crawling by market

We can now also set up automatic crawling of YouTube channels per market in the back end.

This means a market can have its own assigned YouTube channel, but it can also inherit channels from another market where relevant.

Example:
If you have both a Global and a UK YouTube channel in English, we can set Magnity up so:

• The Global market crawls the Global channel
• The UK market crawls the UK channel
• The UK market can also inherit the Global channel
• Or vice versa, depending on how you want your source structure to work

This allows multiple relevant channels to update automatically in the same market library.
​

If you would like your YouTube channel or channels added to automatic crawling, please reach out to us and we can help you add that in 10 minutes.

🧩 Custom template export upgrade

We have added further functionality to the custom template feature.

When exporting, Magnity can now handle modules where background colours are selected through a drop-down field.

This required a significant rethink of the export functionality, and that work is now completed across all customers.

If you do not currently have configurable background colours in your templates or modules and would like that added, please reach out.

Important note

Because of this export issue, which is now fixed, not all customers are yet live with custom templates.

We are working on getting everyone fully enabled as quickly as possible.

Thank you for your patience while we complete the rollout.

🛠 Known issue

We are currently looking into a known issue where, in rare cases, creating an email can result in two variants of the same email being created at once, making the email appear empty.

When this happens, we need to unpublish one of the variants to return the email to normal.

🔮 Upcoming features

We are currently building a compliance agent that will allow marketers and other relevant employees to upload and review:

• PowerPoint documents
• PDF documents
• Word documents
• Videos
• Web pages
• Emails

This feature is expected to be in beta within the next 1 to 2 weeks. This does not equal to a fully fledged production ready agent, but a funcitonal brand compliance agent, that can be used within a limited use case.

We are also focusing on improving a number of areas over the coming weeks. Not because anything is fundamentally wrong, but because we have several loose ends we want to make better.

Automatic reviewer identification upon sharing
When sharing a project, we plan to add a button that allows you to share directly with the relevant reviewers.

If a user is tagged as a reviewer for a local market, and that market has a version of the content you are building, they will automatically be added to the share list.

Change LLM from within the interface
We are exploring the option to let each user have their own preferred LLM inside the interface.

This would let you switch model only for your own work, instead of changing it for everyone.

For example:

• ChatGPT 5.4 High works very well for translation
• But it can feel unnecessarily slow for standard copywriting tasks

Content review mode with comments
We are looking at adding a review mode where a project can be marked for review and approval.

A reviewer would then be able to:

• Approve the project
• Add comments directly to the project

Project folders
We are looking at adding a folder system for projects, to make it easier to manage larger portfolios of work.

Custom QuickPrompts
We are looking at adding custom QuickPrompts as a feature.

This would allow you to explain to Magnity what you want to achieve, after which it would build the necessary QuickPrompt for you to test and add to your setup.

Additional channels
We are also looking into adding more fixed output channels, such as WhatsApp.

Timing is still uncertain.

Content context
Just like we can add context when building a newsletter flow, we are aiming to do the same for web pages and emails.

This would allow each element in a web page or email to better understand what the other elements are doing, so the final output becomes more coherent and aligned.

Questions or feedback?
Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.
​
The Magnity Development Team

This release introduces one of the most requested capabilities in Magnity: custom templates. It also includes performance improvements, smarter language handling, and a range of bug fixes.

🧩 Custom templates for email and web pages (wave 1)

We are releasing the first wave of custom templates.

The feature is rolled out to one account first and will be added to the remaining accounts over the coming week.

Custom templates allow you to build your own templates in Magnity instead of being limited to fixed structures. You can now build templates from modules.

How custom templates work

When selecting a Custom Template in the template selector:

• You are presented with a canvas containing only header and footer
• Between them, you see a single + Add module button

When clicking Add module, a modal opens where you can select which module to insert.

You can:
• Add as many modules as you want
• Add them in any order
• Reorder modules via drag and drop
• Delete modules
• Step forward and backward in module creation

A small interface appears on the right side, allowing you to manage and reorganize modules easily.

You can also delete modules directly inside the template canvas.

Variant flexibility

Custom templates also allow you to remove modules from individual variants.

Example:
If Finland does not have a second related story available, you can remove that module for that variant instead of forcing two stories across all markets.

This gives you much greater flexibility in localization and personalization.

Static vs dynamic exports

Custom templates work seamlessly for:

• Static email exports
• Web pages

For dynamic emails, there is one limitation:

You can only export one template structure per dynamic email.
If you remove a module in one variant, Magnity will notify you that you are creating a new template group.

This means when exporting dynamic emails, you will select which template group to export.
If you have two different structures, you export them separately.

Important note

You cannot yet build flows using custom templates.

We are moving in that direction, but further development is required before that is possible.

⚡ New email module loader

Previously, when dragging a tile into a template, the entire interface was blocked by a spinner.

That has now changed.

A spinner now appears only on the module being built. This allows you to continue building other modules simultaneously.

This small change significantly improves speed and smoothness when building emails and web pages.

✉️ Insert message when sharing

When sharing a project, you now get a small message field after adding a user.

You can write a custom message that will be included in the email notification.

The name of the person who shared the project is also included in the notification.

🌍 Instant language availability

When dragging in a tile, Magnity now checks language versions in the background.

Previously this happened when clicking Localize, causing delay.

Now the Localize menu opens instantly and shows available language versions with URLs immediately.

🛠 Minor fixes

We have fixed several issues:

• Hyperlinks in the Content Agent canvas can now be clicked
• Filters no longer reset themselves when closing them
• You can no longer share a project with yourself
• The support chat icon no longer overlays the Send button in the Content Agent chat

🔮 Upcoming releases

Rollout of custom templates

We will add custom templates to all accounts during this week.

This takes time because we must build your modules from your automation platform and ensure they integrate correctly.

If you want more modules than the default selection, we will happily add them at a small fee.

Reviewer mode

We are exploring a reviewer feature.

This will allow you to designate users as reviewers for specific markets. Then instead of entering emails every time you share, you can click one button and Magnity will automatically add the users relevant to the variants you have built.

Brand Compliance Agent

We are working on a brand compliance agent that can check PPTs, Word documents, videos and PDFs for compliance, and suggest and implement changes.

More on that as we get closer to a done agent.

Performance and rule architecture upgrades

We are planning a more modular way of using rules.

Rules are currently a bit of a maze, and when you drag a tile into a module, we build all possible modules in one go, which increases thinking time.

We want to:
• Build only the module you drag a tile into
• Make it easier to find and edit the rule for just that module
• Improve performance and flexibility

This is in planning.

Comments, review mode, and better contextual creation

We are also looking at:
• Comments and review mode for content
• Highlighting a piece of text and chatting with that selection
• A context field (like in flows) when building a webpage or an email, so one module knows what the other modules say

All of this is a big step towards our aim of building an autonomous marketing agent. The next step forward is to allow custom templates in the flow builder and allow for building web pages and SoMe posts in the same way we build flows. This is what is currently coined Experience Agent. We will tell you more on this as we move towards that.

Questions or feedback?

Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.
— The Magnity Development Team

This release upgrades how you work with context in Magnity. Personas and industries are now available throughout the platform and can be applied at any point in your work, not only when you create content variants.

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🧑‍🤝‍🧑 Personas and industries are now part of the content library

Personas and industry descriptions have now been added automatically to the content library.

This means you can:
• Filter the library to find any persona profile or industry description
• Drag it into any chat in Magnity
• Use it as context for analysis, planning, and creation

This makes persona and industry context a reusable building block that you can apply exactly when you need it.

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🎯 Why this changes how you build plans and flows

By being able to apply personas and industries as context, you can now build much richer and more relevant outputs.

Use case example
When building an automation flow plan in the Content Agent that you want to turn into a full automation flow using the Flow Agent, you can now drag in the persona profile and or industry description first.

Magnity will then:
• Tailor the automation plan to the persona and or industry
• Prioritize the sources that are most relevant to that persona and context
• Adapt the flow progression to match their needs, motivations, and challenges

This is not just rewriting. The flow is designed for the persona from the start.

That means you can build multiple flow variations where each version has a different focal point, and where the logic of the flow changes, not only the wording.

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🤖 Why this matters

This feature opens the aperture for building much more contextual and customer-relevant automation flows. It is also an important step toward Magnity becoming a more autonomous marketing agent, where planning and orchestration becomes as personalized as the content itself.

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🛠 Fixed bugs and improvements

We have fixed a number of issues across Content Agent, Flow Agent, and Projects.

• Fixed a filtering issue where the number of selected pages could be counted incorrectly
• Fixed an issue where URLs in the Content Agent canvas were present but invisible due to missing link formatting
• Fixed a PDF loading bug where each page load added unnecessary delay when adding PDFs to chat. PDFs now load much faster
• Flow projects in the Projects menu now have an image, making them easier to recognize. You can also sort projects to show only flows or only single projects
• Fixed an issue where the Build plan in flow builder button disappeared after reloading a saved automation flow plan in the Content Agent
• Fixed a rich text editor issue where text above a bullet list could inherit bullet formatting after being added to chat and reopened in the editor
• Added a modal after creating a flow blueprint from a plan. Previously we tried to take you directly to the blueprint, but many users did not notice where it ended up. You can now click a clear button to open your blueprint

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⚠️ Known minor issues

We currently see an issue when crawling websites with many language versions, especially when markets are separated using backend folder rules.

If you experience crawling problems, reach out to us and we can help you overcome this manually. This is our number one priority to fix this week.

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🔮 What we are building next

Custom landing page templates
Last week we began building modular landing page templates where you can add modules in any order. This will allow much richer landing page variations.

To make this work well, we need to agree with you on which modules should be supported, since each module must also map correctly into integrations and exports.

We are still a few weeks away from launching this fully, but we will keep you updated. If all goes well, the same modular approach will also be added to emails.

Improved Sitecore integration
We are also working on a more solid Sitecore integration. This will not impact everyone, but it is critical for our Sitecore customers.

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🎥 Training video for Flow Agent

Now that most Flow Agent functionality is live, we will publish a training video this week. Please be patient, and do not hesitate to reach out if you want a walkthrough or want to see it in detail.

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Questions or feedback?
Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.
— The Magnity Development Team

This is the second release of the Flow Agent, and it completes the autonomy loop.

You can now go from concept and planning in the Content Agent to a complete Flow Blueprint and fully built email flow, in minutes.

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🤖 Flow Agent autonomy: build flows directly from Content Agent plans

When you ask Magnity to create a flow, drip campaign, automation program, or any series of connected emails in the Content Agent, a small interface will appear in the chat asking whether you want to create a Flow.

If you select yes, Magnity will:
• Build the automation plan as usual
• Include an Automation Flow Architecture section in the plan
• Automatically detect what templates available for building emails
• Use that architecture as the key for building a Flow Blueprint
​

Once the plan is finished, a new button appears above the canvas allowing you to build the blueprint directly.

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🧩 Auto-generate a Flow Blueprint from the plan

Clicking Build blueprint will automatically:
• Convert the automation plan into a Flow Blueprint
• Add the automation plan itself to the blueprint as shared flow context
• Load the blueprint so you can review it before building the flow

From there, you can build the flow exactly as in the previous Flow Agent release.

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🔁 The complete value chain is now live

This release completes the end-to-end workflow:

Concept or idea
→ Automation plan (Content Agent)
→ Automation blueprint (Flow Agent)
→ Fully built automation flow

All generated and connected through GenAI, while still allowing you to review and adjust at each step.

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🛠 Fixed bugs

• Fixed an issue where persona titles could be mispositioned on landing pages and SoMe posts

More minor bug fixes will be included in the next release.

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⚠️ Known issues

Blueprint loading for the next 24 hours
When you create a blueprint from the Content Agent during the next 24 hours, it will be created correctly, but you must either allow pop ups in your browser or open it manually from the Flow Builder:
• Click Load in the top black bar
• Select the blueprint from the dropdown

This will soon be replaced with a modal in the Content Agent that asks whether you want to open the blueprint immediately.

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Filters can hide tile types after market change
If you apply a filter (for example selecting only documents), switch to another market, and then reopen filters, you may see that webpages and videos are missing.

This only happens in this specific sequence and is a minor issue, but we will fix it in the next release.

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Reset password emails can be blocked or flagged
In some cases reset password emails end up in spam or are rejected. We are working on improving deliverability.

If you experience this, reach out and we can reset your password manually.

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Rich text editor bullet formatting edge case
If you:
• Add bullets in the rich text editor
• Insert them into an email
• Continue chatting
• Reopen the rich text editor

The top paragraph can sometimes become a bullet as well. This can be corrected in the editor, but we know it is annoying and we will fix it.

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🎯 Why this matters

Flow Agent v2 is a major step toward Magnity’s long-term goal: building automation end-to-end with the help of GenAI.

It removes the manual handoff between planning and execution and gives you a fast, structured path from idea to a complete flow that you can edit, refine, translate, personalize, and export.

---

Questions or feedback?
Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.
— The Magnity Development Team

Today we are releasing the first version of the Flow Agent.

The Flow Agent allows you to build email flows as a coherent sequence, rather than treating each email as a standalone project. It introduces a structured way to plan, build, and refine multi-step communication where each email understands its role in the journey.

This is a major milestone for Magnity and a foundational step toward more autonomous marketing workflows.

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🧠 What is the Flow Agent

The Flow Agent introduces a new way of working with email by separating planning from execution, while keeping everything connected.

It consists of three main parts:

1. The Flow Builder
   Where you define the structure and sequence of a flow and create a blueprint.
2. The Flow Project
   Where the blueprint is materialized into individual email projects that are linked together.
3. Flow-aware emails
   Emails that behave like normal Magnity emails, but understand their position and purpose in the flow.

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🧩 The Flow Builder (creating a blueprint)

When you click Flows from the home page, you are taken to a canvas where you build the flow blueprint.

➕ Adding emails to the flow

You can add emails to the canvas in two ways:

• As the next email in the flow
• As a reminder email

If an email is added as a reminder, the email it refers to is copied and reminder-specific rules are applied.

If an email is added as the next step, it understands the email that came before it and uses that context when being written.

You can add as many emails as you want to a flow.

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🎨 Templates and content

Each email in the blueprint includes:

• A template selector, where you can choose any email template available in Magnity
• Support for drag and drop tiles into email module fields, just like in the normal email builder

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🗂 Flow-level context

In the lower left corner of the canvas, you will find Manage context.

This allows you to add shared context that applies to the entire flow. You can:

• Upload documents
• Drag in tiles
• Add written instructions

This context can represent a flow plan, reference material, industry context, rules, or any other information you want Magnity to consider across all emails.

You can also add explicit instructions describing how Magnity should use the context, for example:

“This is the flow plan, please follow this structure for each email.”
“This flow is built for a specific industry. Apply this perspective throughout.”

The Flow Builder understands the sequence of emails, meaning instructions can be applied step by step if your plan includes specific guidance for each email.

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▶️ Building the flow

Once the blueprint is ready, you can:

• Give the flow a name
• Save it
• Click Build flow

Magnity will then build the emails one by one, in sequence, to ensure coherence.

Each email understands:

• The previous emails in the flow
• The shared flow context
• Its role in the sequence

This process takes some time depending on the number of emails, but the result is a flow that feels like one continuous experience rather than a series of disconnected messages.

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📂 Loading and managing flows

You can load previously saved flow blueprints by clicking Load in the top black bar and selecting a flow from the dropdown.

Flow projects can also be found under Projects in the burger menu. They appear as flow projects, and opening one reveals all the email projects that belong to the flow.

This makes it easy to return to flows you are working on, refine them over time, or reuse them as a starting point for new programs.

We are already exploring ways to make this experience more visual and engaging.

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🗃 The Flow Project

When a flow has been built, Magnity creates a Flow Project.

A Flow Project is a folder that contains all emails in the flow. Each email is a normal Magnity email project and can be edited, translated, personalized, and exported just like any other email.

You can open individual emails directly from the Flow Project or move between them as you work.

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🔁 Working with flow-aware emails

When working inside an email that belongs to a flow, you will see a flow icon in the lower left corner of the black bottom bar.

Clicking this expands a mini flow diagram that shows how the emails relate to each other and allows you to navigate between them.

This makes it much easier to fine-tune individual emails while keeping the overall flow intact.

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✉️ Flow-aware emails

Each email in a flow is created just like a normal Magnity email, with full support for:

• Translation
• Personalization
• Templates
• Content tiles

The difference is that emails adhere to the flow instructions and understand what came before them. This helps avoid repetition, inconsistencies, and disconnected messaging.

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🛠 Fixed bugs

• Fixed an issue where images could fail to load if a server later denied crawler access to an image that was previously accessible.
This caused prolonged loading times in the image cropper. The issue is now resolved.

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⚠️ Current limitations

This is the first release of the Flow Agent, and more functionality will follow.

Known limitations in version 1

• You cannot export all emails in a flow at once. Each email must be exported individually
• Flow blueprints cannot yet be generated automatically from a flow plan created in the Content Agent
• Personalization must be added to each email individually after the flow is built
• Only emails are supported in flows for now. Landing pages and SoMe posts are not yet included

These limitations are intentional to ensure stability and coherence in the first release.

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🎯 Why this matters

The Flow Agent is a foundational step toward autonomous marketing programs in Magnity.

It introduces structure, continuity, and context-awareness across multiple emails and creates a clear connection between planning and execution.

It also lays the groundwork for upcoming capabilities such as:

• Automatic blueprint generation from flow plans
• Flow-wide personalization rules
• Multi-channel flows including landing pages and SoMe posts

We are excited to see how you use it and will iterate quickly based on real-world usage.

---

Questions or feedback?
Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.
— The Magnity Development Team

This release focuses on improving clarity, transparency, and predictability in how Quick Prompts work, what they do, and what you can expect as output. It also introduces an important foundational feature for future modular templates.

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📚 Updated Quick Prompt UI with prompt descriptions
We have released an updated Quick Prompt interface that now clearly explains what each prompt does.

Each Quick Prompt now includes structured descriptions covering:
• What the prompt does
• When to use it
• What inputs it evaluates
• How it reasons and adapts
• What output you get
• Why it is useful
• Output format

This makes it significantly easier to understand complex prompts before using them, especially prompts that generate larger reports, analyses, or structured outputs.

The goal is to remove guesswork and make Quick Prompts more accessible, predictable, and trustworthy as your library grows.

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📄 PDF output examples for larger Quick Prompts
For Quick Prompts that generate larger reports, analyses, or structured responses, you can now view an output example as a PDF.

In the Quick Prompt details view, you will see a Show output example option. Clicking it opens a PDF in a new window, showing what a typical output looks like.

This is especially useful for advanced prompts where the value lies in structure and depth rather than short text responses.

Over time, we will expand the number of prompts that include output examples.

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🧠 What’s coming next for Quick Prompts
This release lays the groundwork for upcoming Quick Prompt features, including:

• Building your own Quick Prompts
• Duplicating existing Quick Prompts
• Saving personal or team-level prompts

These features are not released yet, but the new structure is designed to support them cleanly.

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🎨 Background color support for email templates
We have added support for selecting background colors in email templates.

This is a template-level feature, meaning it will not automatically be enabled for all customers. We are currently implementing it for a customer and can look at enabling it for you as well.

The feature is already working with Marketo exports, and support for additional platforms will follow shortly.

Background colors and headline colors are controlled, not free-form. You provide a fixed set of HEX colors that align with your brand guidelines. This ensures consistency and avoids uncontrolled design drift.

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🎯 Why background colors matter
This feature is a key building block toward modular email templates.

We are exploring a future where emails are built from configurable modules rather than fixed templates. To avoid an explosion of module variations, we need controlled visual selectors such as background colors and headline colors instead of separate templates for every visual variation.

This work is foundational for making modular templates scalable across multiple platforms.

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🛠 Bug fixes
• Fixed a minor instability in the new Quick Prompt library caused by legacy quick prompts being converted with an incorrect table field
• All existing Quick Prompts have been migrated to the correct rich text format
• The issue is resolved and the library is now stable

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🛣 Short- and medium-term roadmap

Flow Agent (coming soon)
We are preparing to release the first version of the Flow Agent, likely over the coming weekend. This will be delivered in two major phases.

Version 1
• Manually build flow blueprints using drag and drop
• Convert blueprints into flows
• Emails understand their position in the flow, including whether they are reminders or continuations
• Add a shared “flow context” containing rules, plans, or material that all elements must adhere to

Version 2
• Define a flow plan freely in the Content Agent
• Ask Magnity to convert the plan into a blueprint automatically
• Review, edit, reject, or approve emails before turning the blueprint into a live flow

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🧩 Modular templates for email and web
We have begun conceptual work on modular custom templates for email and landing pages.

This is a complex feature that requires:
• Platform-independent exports
• Flexible module composition
• Consistent behavior across tools

Conceptual work is complete, tasks are scoped, and initial development has started. We expect this to launch some weeks after the Flow Builder.

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🔭 Additional features in progress
Several smaller but important features are under consideration or in early development. If any of these are important to you, let us know.

• Global project context so each element understands its position within a project
• Review and comments with approval workflows
• Sentence-level edits by highlighting text and asking Magnity to change it
• Temporary snippet chats for focused edits
• My Quick Prompts and Quick Prompt Gallery, including sharing prompts internally or globally
• Temporary files and pages added via a plus button in chat, saved only with the project

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🎯 Why This Matters
We are getting closer to releasing the first version of the Flow Agent, where flows are built automatically from plans created in the Content Agent.

To make that work reliably, we need:
• Clear, structured Quick Prompts
• Predictable outputs
• Strong understanding of context and intent

This release improves consistency, clarity, and confidence when working with advanced prompts and lays critical groundwork for flows, modular templates, and autonomous planning.

We hope you enjoy the update.

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Questions or feedback?
Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.
— The Magnity Development Team