3rd May – 2026 release notes: Introducing the Persona Agent

Today we are releasing another agent as part of our redesign and our effort to make Magnity more functional, more helpful, and easier to use: the Persona Agent.

The Persona Agent adds AI directly to persona work in Magnity, making it much easier to create, improve, evaluate, and manage personas as part of a more agent-driven workflow.

👤 Introducing the Persona Agent

The Persona Agent is an AI agent built specifically for persona creation and optimization.

Just like the Rules Agent, it allows you to chat directly with your personas and ask Magnity to help with persona-related work across multiple levels.

You can now use the Persona Agent to:

• Edit existing personas
• Evaluate whether personas are strong enough
• Research new information relevant to personas
• Create new personas from scratch
• Add images or edit persona avatars using OpenAI Image 2.0
• Compare personas and identify overlaps or gaps
• Work more intelligently with industries and persona context

This gives you a much more flexible and intelligent way to work with personas than simple manual editing.

🧠 What the Persona Agent understands

The Persona Agent is built with a broad set of persona-related skills. We will not list them all here, but in practice it means you now have an agent that can help with much more than just editing a persona field.

It can help you:

• Judge whether a persona is too weak, vague, or overlapping
• Improve persona structure and clarity
• Turn research into better persona definitions
• Understand how industries influence personas
• Evaluate how personas and personalization rules fit together
• Create personas that are more operational and useful in actual content generation

This is especially important if you are working seriously with personalization and want personas to be something more than just static descriptions.

🖼 Avatar editing and generation with OpenAI Image 2.0

The Persona Agent can also help generate or update persona avatars using OpenAI Image 2.0.

This means you can create a new persona and add a fitting avatar, or improve and update the avatar of an existing persona, directly as part of your persona workflow.

🗂 Updated persona interface

Alongside the Persona Agent, we have also slightly updated the persona interface.

The interface is now more contemporary and easier to work with.
You can now more easily:

• Edit personas
• Duplicate personas
• Delete personas
• Disable personas

These actions are now available from icons at the top of the avatar image, making persona management faster and more intuitive.

📄 Backup PDF export agent

We have also added a backup PDF export agent.

This means Magnity now has a fallback mechanism for PDF export, so you are less likely to experience downtime if one of our external suppliers has issues.

This happens automatically in the background.

🧾 HTML-friendly rules formatting

We have also made our rules HTML formatting friendly.

This means that if you ask the Rules Agent to format your rules more nicely, it can now save them in a more readable format using:

• Bold text
• Bullets
• Better visual structure

This makes longer rulesets easier to read, review, and maintain.

🔮 What’s next

We are currently looking at the crawler next, along with further items in the Magnity redesign.

There is more to come as we continue evolving Magnity toward a more agentic and easier-to-use system.

Stay tuned.

🎯 Why this matters

The Persona Agent is another important step toward turning Magnity into an agentic operating system for B2B marketing.

Personas are central to personalization, planning, flow creation, and content relevance. By adding an agent directly to persona work, we make it easier to improve the quality of personas and ensure they are actually useful in the rest of Magnity.

Together with the Rules Agent and the ongoing redesign, this pushes Magnity further toward a much more intelligent, connected, and usable system.

Questions or feedback?

Our support team is here to help:

✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.
— The Magnity Development Team