This release introduces one of the most requested capabilities in Magnity: custom templates. It also includes performance improvements, smarter language handling, and a range of bug fixes.

🧩 Custom templates for email and web pages (wave 1)

We are releasing the first wave of custom templates.

The feature is rolled out to one account first and will be added to the remaining accounts over the coming week.

Custom templates allow you to build your own templates in Magnity instead of being limited to fixed structures. You can now build templates from modules.

How custom templates work

When selecting a Custom Template in the template selector:

• You are presented with a canvas containing only header and footer
• Between them, you see a single + Add module button

When clicking Add module, a modal opens where you can select which module to insert.

You can:
• Add as many modules as you want
• Add them in any order
• Reorder modules via drag and drop
• Delete modules
• Step forward and backward in module creation

A small interface appears on the right side, allowing you to manage and reorganize modules easily.

You can also delete modules directly inside the template canvas.

Variant flexibility

Custom templates also allow you to remove modules from individual variants.

Example:
If Finland does not have a second related story available, you can remove that module for that variant instead of forcing two stories across all markets.

This gives you much greater flexibility in localization and personalization.

Static vs dynamic exports

Custom templates work seamlessly for:

• Static email exports
• Web pages

For dynamic emails, there is one limitation:

You can only export one template structure per dynamic email.
If you remove a module in one variant, Magnity will notify you that you are creating a new template group.

This means when exporting dynamic emails, you will select which template group to export.
If you have two different structures, you export them separately.

Important note

You cannot yet build flows using custom templates.

We are moving in that direction, but further development is required before that is possible.

⚡ New email module loader

Previously, when dragging a tile into a template, the entire interface was blocked by a spinner.

That has now changed.

A spinner now appears only on the module being built. This allows you to continue building other modules simultaneously.

This small change significantly improves speed and smoothness when building emails and web pages.

✉️ Insert message when sharing

When sharing a project, you now get a small message field after adding a user.

You can write a custom message that will be included in the email notification.

The name of the person who shared the project is also included in the notification.

🌍 Instant language availability

When dragging in a tile, Magnity now checks language versions in the background.

Previously this happened when clicking Localize, causing delay.

Now the Localize menu opens instantly and shows available language versions with URLs immediately.

🛠 Minor fixes

We have fixed several issues:

• Hyperlinks in the Content Agent canvas can now be clicked
• Filters no longer reset themselves when closing them
• You can no longer share a project with yourself
• The support chat icon no longer overlays the Send button in the Content Agent chat

🔮 Upcoming releases

Rollout of custom templates

We will add custom templates to all accounts during this week.

This takes time because we must build your modules from your automation platform and ensure they integrate correctly.

If you want more modules than the default selection, we will happily add them at a small fee.

Reviewer mode

We are exploring a reviewer feature.

This will allow you to designate users as reviewers for specific markets. Then instead of entering emails every time you share, you can click one button and Magnity will automatically add the users relevant to the variants you have built.

Brand Compliance Agent

We are working on a brand compliance agent that can check PPTs, Word documents, videos and PDFs for compliance, and suggest and implement changes.

More on that as we get closer to a done agent.

Performance and rule architecture upgrades

We are planning a more modular way of using rules.

Rules are currently a bit of a maze, and when you drag a tile into a module, we build all possible modules in one go, which increases thinking time.

We want to:
• Build only the module you drag a tile into
• Make it easier to find and edit the rule for just that module
• Improve performance and flexibility

This is in planning.

Comments, review mode, and better contextual creation

We are also looking at:
• Comments and review mode for content
• Highlighting a piece of text and chatting with that selection
• A context field (like in flows) when building a webpage or an email, so one module knows what the other modules say

All of this is a big step towards our aim of building an autonomous marketing agent. The next step forward is to allow custom templates in the flow builder and allow for building web pages and SoMe posts in the same way we build flows. This is what is currently coined Experience Agent. We will tell you more on this as we move towards that.

Questions or feedback?

Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.
— The Magnity Development Team