Maintenance update

Feature update

2nd February - 2026 release notes: Flow Agent version 1 is live

Shared by Ulrik • February 02, 2026

Today we are releasing the first version of the Flow Agent.

The Flow Agent allows you to build email flows as a coherent sequence, rather than treating each email as a standalone project. It introduces a structured way to plan, build, and refine multi-step communication where each email understands its role in the journey.

This is a major milestone for Magnity and a foundational step toward more autonomous marketing workflows.

🧠 What is the Flow Agent

The Flow Agent introduces a new way of working with email by separating planning from execution, while keeping everything connected.

It consists of three main parts:

The Flow Builder
Where you define the structure and sequence of a flow and create a blueprint.
The Flow Project
Where the blueprint is materialized into individual email projects that are linked together.
Flow-aware emails
Emails that behave like normal Magnity emails, but understand their position and purpose in the flow.

🧩 The Flow Builder (creating a blueprint)

When you click Flows from the home page, you are taken to a canvas where you build the flow blueprint.

➕ Adding emails to the flow

You can add emails to the canvas in two ways:

• As the next email in the flow
• As a reminder email

If an email is added as a reminder, the email it refers to is copied and reminder-specific rules are applied.

If an email is added as the next step, it understands the email that came before it and uses that context when being written.

You can add as many emails as you want to a flow.

🎨 Templates and content

Each email in the blueprint includes:

• A template selector, where you can choose any email template available in Magnity
• Support for drag and drop tiles into email module fields, just like in the normal email builder

🗂 Flow-level context

In the lower left corner of the canvas, you will find Manage context.

This allows you to add shared context that applies to the entire flow. You can:

• Upload documents
• Drag in tiles
• Add written instructions

This context can represent a flow plan, reference material, industry context, rules, or any other information you want Magnity to consider across all emails.

You can also add explicit instructions describing how Magnity should use the context, for example:

“This is the flow plan, please follow this structure for each email.”
“This flow is built for a specific industry. Apply this perspective throughout.”

The Flow Builder understands the sequence of emails, meaning instructions can be applied step by step if your plan includes specific guidance for each email.

▶️ Building the flow

Once the blueprint is ready, you can:

• Give the flow a name
• Save it
• Click Build flow

Magnity will then build the emails one by one, in sequence, to ensure coherence.

Each email understands:

• The previous emails in the flow
• The shared flow context
• Its role in the sequence

This process takes some time depending on the number of emails, but the result is a flow that feels like one continuous experience rather than a series of disconnected messages.

📂 Loading and managing flows

You can load previously saved flow blueprints by clicking Load in the top black bar and selecting a flow from the dropdown.

Flow projects can also be found under Projects in the burger menu. They appear as flow projects, and opening one reveals all the email projects that belong to the flow.

This makes it easy to return to flows you are working on, refine them over time, or reuse them as a starting point for new programs.

We are already exploring ways to make this experience more visual and engaging.

🗃 The Flow Project

When a flow has been built, Magnity creates a Flow Project.

A Flow Project is a folder that contains all emails in the flow. Each email is a normal Magnity email project and can be edited, translated, personalized, and exported just like any other email.

You can open individual emails directly from the Flow Project or move between them as you work.

🔁 Working with flow-aware emails

When working inside an email that belongs to a flow, you will see a flow icon in the lower left corner of the black bottom bar.

Clicking this expands a mini flow diagram that shows how the emails relate to each other and allows you to navigate between them.

This makes it much easier to fine-tune individual emails while keeping the overall flow intact.

✉️ Flow-aware emails

Each email in a flow is created just like a normal Magnity email, with full support for:

• Translation
• Personalization
• Templates
• Content tiles

The difference is that emails adhere to the flow instructions and understand what came before them. This helps avoid repetition, inconsistencies, and disconnected messaging.

🛠 Fixed bugs

• Fixed an issue where images could fail to load if a server later denied crawler access to an image that was previously accessible.
This caused prolonged loading times in the image cropper. The issue is now resolved.

⚠️ Current limitations

This is the first release of the Flow Agent, and more functionality will follow.

Known limitations in version 1

• You cannot export all emails in a flow at once. Each email must be exported individually
• Flow blueprints cannot yet be generated automatically from a flow plan created in the Content Agent
• Personalization must be added to each email individually after the flow is built
• Only emails are supported in flows for now. Landing pages and SoMe posts are not yet included

These limitations are intentional to ensure stability and coherence in the first release.

🎯 Why this matters

The Flow Agent is a foundational step toward autonomous marketing programs in Magnity.

It introduces structure, continuity, and context-awareness across multiple emails and creates a clear connection between planning and execution.

It also lays the groundwork for upcoming capabilities such as:

• Automatic blueprint generation from flow plans
• Flow-wide personalization rules
• Multi-channel flows including landing pages and SoMe posts

We are excited to see how you use it and will iterate quickly based on real-world usage.

Questions or feedback?
Our support team is here to help:
✉️ ulsa@magnity.ai | 📞 +45 29 35 25 78

Thank you for using Magnity.
— The Magnity Development Team