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Interviews

Introducing Optimal’s New Interviews Tool: Automate Your Research, Accelerate Your Insights 🎥✨

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Shared by Optimal • December 10, 2025

Today, we’re excited to announce general release for Interviews, a brand-new tool designed to save you hours in video analysis.

Interviews is now available for all study-based plans, including Enterprise, Starter and Growth.

Automate your research, accelerate your insights with:

  • Instant clarity: Upload your interviews and let AI automatically surface key themes, pain points, opportunities, and other key insights.
  • Deeper exploration: Ask follow-up questions and anything with AI chat. Every insight comes with supporting video evidence, so you can back up recommendations with real user feedback.
  • Automatic highlight reels: Generate clips and compilations that spotlight the takeaways that matter.
  • Real user voices: Turn insight into impact with user feedback clips and videos. Share insights and download clips to drive product and stakeholder decisions.

During early access, we continued to refine key features and added additional capabilities to make Interviews even more powerful:

  • Highlight key moments in transcripts and instantly download clips.
  • Sharper citation clips to get straight to the “aha!” moments faster.
  • Explore themes, patterns, and insights more naturally with our improved conversational model.
  • Protect privacy with PII redaction for English audio, transcripts, and insights and the option to disable video playback.
  • Upload up to 20 videos per study.
  • Bookmark AI chat insights and organize them into themes.
  • Select the video sources you want AI Chat to analyze for sharper, more relevant insights.

Interviews not available on your current Optimal plan? Please get in touch with your customer success manager or support to learn more.