Product updates and latest releases
New feature
Interviews

🌍 Unlock global insights with multi-language support for Optimal Interviews

Optimal avatar
Shared by Optimal • March 31, 2026

You can now upload user interviews to Optimal Interviews in the following languages to make it easier to gather and review insights across regions and global audiences!

  • Arabic
  • Cantonese
  • English (US)
  • French
  • German
  • Hindi
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Mandarin Chinese
  • Portuguese (Brazil)
  • Spanish (Spain)
  • Spanish (US & Latin America)

These language(s) will be automatically detected and used to automatically generate transcripts and citation quotes in the original language.

AI Chat is also ready to assist you in any of these languages. Just start a chat, and it will respond in the same language.

Please note that the insights will remain consistent in English. PII redaction is currently supported in English and Spanish (US & Latin America).

How to get started: Head to the Language section under Details and select the language(s) spoken in your interview. You can choose multiple languages spoken in a recording as needed.

Want to see another language supported? We’re continuing to expand language support. Please submit your request via our feature request and feedback form.

New feature
Interviews

Seamlessly integrate Optimal Interviews with Google Meet and Microsoft Teams

Optimal avatar
Shared by Optimal • March 30, 2026

Connect Optimal Interviews with your Google Meet or Microsoft Teams account to automatically generate and attach meeting links to sessions scheduled with the Optimal scheduler.

These links are automatically included in booking confirmations and session reminders, saving you time and reducing the risk of errors.

Streamline your scheduling process and ensure participants always have the right link.

Get started under Schedule > Details > Link.

➡️ On the roadmap
Video conferencing integration with Zoom is coming soon.

We’ll also be adding calendar integrations so you can connect directly with your Google and Microsoft calendars and automatically sync schedules and availability.

New feature
Interviews

Added controls for sharing host contact details with Optimal Interviews

Optimal avatar
Shared by Optimal • March 29, 2026

When scheduling sessions with the Optimal Interviews Scheduler, you can now choose whether to share the host’s email with participants.

Simply opt in to include the host’s email in booking confirmation and session reminder emails, making it easy for participants to get in touch if needed.

By default, no contact details are shared so you stay in control of privacy and can decide what works best for each study.

New feature
Interviews

Save time with automatic interview recordings and uploads

Optimal avatar
Shared by Optimal • March 25, 2026

You now have the option to automatically record and upload interviews from sessions scheduled through Optimal. When selected, the Optimal Recorder will join your meetings and help to record, transcribe, and upload your interviews to be included in automatic insights, summary, and highlight reels.

The Optimal Recorder works with Zoom, Google Meet, and Microsoft Teams.

To turn automatic recording on, go to the Details section of your scheduler editor.

If you do not yet have access, please reach out to your admin to enable under Workspace Settings > Features.

➡️ On the roadmap
We’ll be adding video conferencing and calendar integrations so you can connect directly with your existing tools, automatically sync schedules, and add meeting links to reduce manual setup.

New feature
Live site testing

Capture richer insights for live site tests on mobile and tablet devices

Optimal avatar
Shared by Optimal • March 16, 2026

You can now capture screen recordings for live site tests along with prototype tests accessed on mobile devices and tablets!

How it works:

  1. Participants accessing a study on a mobile device or tablet are automatically detected
  2. They’re guided to download the Optimal Participant App on the Google Play or Apple Store.
  3. No logins required. It's quick and easy for testers to access your study.
  4. No additional setup is needed for study creators.

What’s next: Mobile support for password-protected Figma prototypes is in development 🚀

Interviews
New feature

Simplify your workflow with the Interviews Scheduler

Optimal avatar
Shared by Optimal • January 29, 2026

The new Interviews Scheduler lets you to set up your availability and invite participants to book in sessions directly to save you time and streamline your workflow.

With the scheduler, you can:

  • Invite participants via a link or invite via email.
  • View upcoming and completed sessions in one place.
  • Let participants reschedule. No back-and-forth emails.
  • Add collaborators and automatically notify everyone of changes.
  • Set session limits & calendar buffers.
  • Automate email invites, reminders, confirmations, and thank you messages.

⭐ We’ve also updated the Interviews workflow and refreshed the design and navigation as part of this release.

When you create a new Interviews study, you'll be directed to the Setup tab. There, you can proceed to upload videos via the Privacy tab or click on the Recordings section under Results to get started.

You can now find Insights, Chat, and Recordings under the Results section.

💬 Interviews not available on your current Optimal plan? Please get in touch with your customer success manager or support to learn more.

New feature
Prototype testing

Capture richer insights for prototype tests on mobile and tablet devices

Optimal avatar
Shared by Optimal • January 27, 2026

You can now capture screen recordings for prototype tests accessed on mobile devices and tablets!

How it works:

  1. Participants accessing a study on a mobile device or tablet are automatically detected
  2. They’re guided to download the Optimal Participant App on the Google Play or Apple Store.
  3. No logins required. It's quick and easy for testers to access your study.
  4. No additional setup is needed for study creators.

What’s next: Mobile support for password-protected Figma prototypes and Live Site Testing (screen/audio/video recording) are coming soon 🚀

New

A Breakthrough Year for Optimal: Reflecting on 2025

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Shared by Optimal • December 22, 2025

2025 was a year of growth, impact, and innovation!

We’ve supported teams in 45+ countries and nearly 400 cities. Over 1.2M participants completed studies on Optimal this year, helping shape better products and experiences.

We connected our community through 40+ industry events, webinars, and leadership breakfasts, sharing ideas, exploring UX, and pushing the future of research.

With a refreshed platform, the launch of new tools, and AI-powered capabilities, research at Optimal is now faster, easier, and more powerful than ever.

Thank you to everyone who made this year possible.

Onwards and upwards – and happy holidays!

New product
Interviews

Introducing Optimal’s New Interviews Tool: Automate Your Research, Accelerate Your Insights 🎥✨

Optimal avatar
Shared by Optimal • December 10, 2025

Today, we’re excited to announce general release for Interviews, a brand-new tool designed to save you hours in video analysis.

Interviews is now available for all study-based plans, including Enterprise, Starter and Growth.

Automate your research, accelerate your insights with:

  • Instant clarity: Upload your interviews and let AI automatically surface key themes, pain points, opportunities, and other key insights.
  • Deeper exploration: Ask follow-up questions and anything with AI chat. Every insight comes with supporting video evidence, so you can back up recommendations with real user feedback.
  • Automatic highlight reels: Generate clips and compilations that spotlight the takeaways that matter.
  • Real user voices: Turn insight into impact with user feedback clips and videos. Share insights and download clips to drive product and stakeholder decisions.

During early access, we continued to refine key features and added additional capabilities to make Interviews even more powerful:

  • Highlight key moments in transcripts and instantly download clips.
  • Sharper citation clips to get straight to the “aha!” moments faster.
  • Explore themes, patterns, and insights more naturally with our improved conversational model.
  • Protect privacy with PII redaction for English audio, transcripts, and insights and the option to disable video playback.
  • Upload up to 20 videos per study.
  • Bookmark AI chat insights and organize them into themes.
  • Select the video sources you want AI Chat to analyze for sharper, more relevant insights.

Interviews not available on your current Optimal plan? Please get in touch with your customer success manager or support to learn more.

New

Gain Clear Oversight of Usage and Access with Enhanced Admin Capabilities

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Shared by Optimal • December 09, 2025

Enterprise admins (study limit plans) can now maintain control and visibility across their organization with enhanced admin capabilities, enabling predictable planning, stronger governance, and confident usage across large teams.

Admins can now:

  • Set a default study limit for all Workspaces
  • Allocate study limits by Workspace, with visibility into usage, remaining studies, and overages
  • Track usage with a dedicated reporting dashboard
  • Control who can create shared Workspaces and invite users
  • Set a default Workspace for all new users
  • See study limit expiry reminders

Where admins can find these new features:

  • Workspace Settings > Plans
  • Workspace Settings > Users and Licenses
  • Workspace Settings > Workspace Summary