Product updates and latest releases
2025 was a year of growth, impact, and innovation!
We’ve supported teams in 45+ countries and nearly 400 cities. Over 1.2M participants completed studies on Optimal this year, helping shape better products and experiences.
We connected our community through 40+ industry events, webinars, and leadership breakfasts, sharing ideas, exploring UX, and pushing the future of research.
With a refreshed platform, the launch of new tools, and AI-powered capabilities, research at Optimal is now faster, easier, and more powerful than ever.
Thank you to everyone who made this year possible.
Onwards and upwards – and happy holidays!