Introducing Optimal’s Newest Tool: Live Site Testing - Real Insights from Real Interactions

We’re excited to announce live site testing has officially joined Optimal’s platform! Here’s what makes it powerful:

• Test any live site.
  ​Understand exactly how users interact with any website or web app in a production or staging environment or even a competitor’s site.

• No code. No friction.
  ​Setup takes minutes. No plugins or technical hurdles for you or your testers. Just paste a URL to set up your test and start testing.

• Validate at every stage
  ​Catch issues before they cost you conversions. Identify blockers pre-launch on staging sites or improve existing user flows on live sites.

• Video recordings with real insights
  ​Watch exactly where users hesitate, struggle, or abandon their journey. Back every decision with user feedback and evidence and confidently prioritize your next decisions.

Why This Matters

With live site testing, you get real insights from real user interactions beyond quantitative data.

The result?

• Better competitive insights and analysis
• Fewer surprises post-launch
• Improved usability
• Higher conversion or adoption rates
• Increased user or customer satisfaction
• Faster, data-backed decisions

Live site testing is now available for all plans, except for our legacy Individual plan.