Self-service recruitment & expanded targeting for Prototype Testing, Live Site Testing, Usability Testing, and AI Moderated Survey Questions

Self-service recruitment is now available for Prototype Testing, Live Site Testing, Usability Testing, and Surveys with AI Moderated Questions, making it easy to recruit with Optimal and start gathering video/audio/screen recordings and insights for your studies.

We've also significantly expanded targeting options to help you reach more relevant audiences.

• Recruit B2B participants by industry, job function, and seniority
• Target niche B2C audiences by specifying topics
• Recruit across multiple countries with a single order

Whether you're testing a prototype, evaluating a live experience, or uncovering usability issues, it's now easier to connect with the right people, gather the feedback you need, and make more confident decisions that lead to better experiences.

Get started by navigating to the Recruit tab in your study and clicking on Order Participants under Optimal Recruitment to set your targeting criteria and submit an order.

Up next: We're continuing to evolve recruitment at Optimal! Here's what to expect next:

• Recruitment Profiles: Recruit for multiple profiles for a single study. Set quotas and exclusion controls e.g. automatically exclude participants who've taken part in your studies within a set period. Coming first to Optimal's Usability Testing tool.

• Moderated Recruitment in Optimal Interviews: Manage moderated recruitment end-to-end: create and manage requests, review applicants, select who you want to invite, track progress, and automatically schedule sessions.