Product updates and latest releases
New feature
Usability testing
Recruitment

Introducing Recruitment Profiles for more control, precision, and confidence

Optimal avatar
Shared by Optimal • August 17, 2026

Build profiles and define exactly who you need from demographics, location, job title, seniority, company size, industry, B2B, and more.

Explore the expanded targeting options for self-service recruitment and new recruitment capabilities with Profiles:

  • Run multiple profiles in a single study. Create participant profiles with different targeting criteria, assign separate quotas to each, and recruit them simultaneously within the same study.
  • Set quotas. Define not just who you need, but how many.
  • Set exclusion controls. Automatically exclude participants who've taken part in your studies within a set period, e.g. last 3 months.

Profiles is now available in Usability Testing and will be rolling out to other study types later this year. Start by selecting Optimal Panels under the Recruit tab.