Product updates and latest releases
New feature
Usability testing
Recruitment

Introducing Recruitment Profiles for more control, precision, and confidence

Optimal avatar
Shared by Optimal • August 17, 2026

Build profiles and define exactly who you need from demographics, location, device, job title, seniority, company size, industry, B2B, and more.

Explore the expanded targeting options for self-service recruitment and new recruitment capabilities with Profiles:

  • Run multiple profiles in a single study. Create participant profiles with different targeting criteria, assign separate quotas to each, and recruit them simultaneously within the same study.
  • Set quotas. Define not just who you need, but how many.
  • Set exclusion controls. Automatically exclude participants who've taken part in your studies within a set period, e.g. last 3 months.

Profiles is now available in Usability Testing and will be rolling out to other study types later this year. Start by selecting Optimal Panels under the Recruit tab.