From Recruitment to Repository: Recruit for Moderated Interviews with Optimal

You can now manage your entire interview workflow in Optimal, from participant recruitment through to research repository.

With Moderated Recruitment for Optimal Interviews, you can:

• Easily recruit and screen qualified B2B and B2C participants
• Review applicants and choose your best fit to invite to your Interviews study
• Recruit for multiple profiles and quotas for one study
• Track recruitment progress in real time
• Securely message participants directly
• Schedule interviews automatically

Once interview sessions are complete, they’re automatically uploaded to Optimal Interviews, where you can review automated insights, highlight reels, and key quotes and use AI Chat to further explore your data.

Everything stays connected, giving you more visibility, less admin, and greater control throughout your research process.

To get started with a new study, go to Interviews > Recruit.