Product updates and latest releases
Optimal’s new AI assistant helps you choose the right research method for your goals.
Tell us what you’re looking to learn, what you have so far (such as an idea or prototype), and how many people you want to hear from. We’ll recommend a study type that best fits your needs, along with the reasoning behind the recommendation.
Designed to make research more approachable, it enables anyone on your team to get started with confidence. Whether you’re new to research or an experienced researcher looking for the right method, it makes it easier to choose the right approach, conduct meaningful research, and get to insights faster.
Get started on your Home page.