Product updates and latest releases
New feature
Recruitment
Surveys
First click testing
Card sorting
Tree testing
Prototype testing
Live site testing

Recruit the right participants with Profiles - now available across Optimal

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Build profiles and define exactly who you need from demographics, location, seniority, company size, and more.

Explore the new recruitment capabilities available with Profiles - now added to Prototype Testing, Live Site Testing, First-click Testing, Surveys, Card Sorting, and Tree Testing:

  • Recruit multiple profiles in a single study
    Create participant profiles with different targeting criteria, assign separate quotas to each, and recruit them simultaneously within the same study. This makes it easier to reach and compare distinct audiences without creating separate studies.
  • Explore additional targeting
    Get more granular targeting with an additional option to target B2B audiences by company size. You can also set exclusion controls for Prototype Testing and Live Site Testing recruitment. Automatically exclude participants who've taken part in your studies within a set period, e.g. last 3 months.
  • Streamline future recruitment
    Profiles are built with reuse in mind. Coming soon, you’ll be able to save and reuse profiles across studies and share them across your Workspace, making it easier to standardize targeting, speed up recruitment, and keep targeting consistent across your team.

Profiles is now available in all tools, except for Qualitative Insights.

Start by selecting Optimal Panels under the Recruit tab.