Qualitative Insights: Reimagined and Supercharged 🚀

We're thrilled to announce the re-launch of our Qualitative Insights tool, formerly known as Reframer, featuring two new powerful upgrades:

• New Insights tab: A dedicated space to capture, organize, and communicate your key takeaways
• AI capabilities: Optional AI-powered assistance to speed up insight discovery and reveal hidden patterns in your data

And don’t forget—you can now import and tag transcripts for even quicker analysis!

From usability studies to customer success and employee experience and beyond, the Qualitative Insights tool is designed to capture notes and observations from any interview, focus group, or discussion. When paired with other Optimal tools, you can uncover even deeper insights. The possibilities are endless-and now's the perfect time to dive in!