Product updates and latest releases
New feature

Automated Insights for Faster Decisions and Easier Review

Optimal avatar
Shared by Optimal • May 20, 2025

You’ll now see AI Insights in your Questionnaire and Task Results tabs—instantly surfacing key themes from participant text responses (single- and multi-line). You can also apply a segment to dig deeper and uncover more targeted insights.

Here's what's included:

  • Instant insights, right in the study results. No extra tools or workflows needed.
  • Grounded in real responses. Each insight features participant quotes and highlights the number of responses relating to the theme, giving you trustworthy evidence.
  • Get the full context. Easily drill down to the exact participants behind each insight, so you can verify, understand nuances, and make informed decisions with confidence.
  • Segment-specific insights in seconds. Filter by any segment to instantly uncover themes relevant to your target segments.
  • Works everywhere. Available for past and current studies, surveys, pre/post-study questions, and post-task questions. If it’s an open text question, it’s covered.

Coming soon! Insights for additional question types