Insight Discovery In Seconds To Take You From Data To Impact Faster

At Optimal, we're all about cutting the busywork so you can spend more time on meaningful insights and action. That’s why we’ve built automated Insights, powered by AI, to instantly surface key themes from your survey responses, as well as your pre- and post-study and post-task questions.

No extra tools. No manual review. Just faster insights to help you make quicker, data-backed decisions.

What You’ll Get with Automated Insights

• Instant insight discovery
  ​Spot patterns instantly across hundreds of responses without reading every single one. Get insights served up with zero manual digging or theme-hunting.

• Insights grounded in real participant responses
  ​We show the numbers behind every key takeaway, including percentage and participant count, so you know exactly what’s driving each insight. And when participants say it best, we pull out their quotes to bring the insights to life.

• Zoom in for full context
  ​Want to know more? Easily drill down to the exact participants behind each insight for open text responses, so you can verify, understand nuances, and make informed decisions with confidence.

• Segment-specific insights
  ​Apply any segment to your data and instantly uncover what matters most to that group. Whether you’re exploring by persona, demographic, or behavior, the themes adapt accordingly.

• Available across the board
  From survey questions to pre- to post-study, and post-task questions, you’ll automatically get Insights across all question types, including open text questions, matrix, ranking, and more.