Latest product changes from the Outfunnel team
Contact sync
New feature

πŸš€ Airtable added as a source + sync anything with anything

Markus avatar
Shared by Markus β€’ December 03, 2025

πŸ—‚οΈ What’s new:

  • Airtable added as a source for contact syncs
  • Sync anything with anything (almost)
  • Connections can now be duplicated and named
  • New Facebook fields available for mapping

Let's dive in.


πŸ”— Airtable as a source

Airtable is now available as a source app. This means that if you import or add new leads or contacts to Airtable then you can easily sync these to your marketing tool or CRM.

We're also working on making Airtable available as a destination for a true bi-directional sync.


βœ… Sync anything with anything (almost)

Previously Outfunnel only allowed creating syncs between CRMs x Marketing tools but this was an unnecessary constraint.

It's now possible to create CRM x CRM and Marketing tool x Marketing tool syncs giving you more freedom to set up syncs.


⚑ Connection management

  • It's now possible to duplicate connections to save time when setting up similar syncs.
  • You can now name connections for easier identification which is especially useful when managing multiple syncs with the same apps.


πŸ“Š New Facebook fields

You can now map the following fields from Facebook so it's easier to find the right leads and measure which ads or campaigns started deals:

  • Ad id / name
  • Ad set id / name
  • Campaign id / name
  • Form id / name
  • Page id / name
  • Submit time

With love,
The Outfunnel gang