🚀 Salesforce contact sync + UI improvements

We are bringing you the last update of the year.

🗂️ What’s new:

• Salesforce contact sync
• New lead scoring operators
• UI improvements on web tracking page, connections page and navigation bar

Let's dive in.

🔗 Salesforce contact sync

You can now sync Salesforce contacts — including contact fields — to other tools such as Google Sheets, Mailchimp, Klaviyo, and more.

• Currently supports the Contacts object
• Leads and additional fields coming soon

✅ New lead scoring operators

You can now use operators in lead scoring rules, giving you far more control over how scores are calculated. Supported operators by field type:

• Number: equals, higher than, lower than, is empty, is not empty
• Single / multiple option: is, is not, contains any of, is empty, is not empty
• Text: is, is not, contains, doesn’t contain, is empty, is not empty

This makes lead scoring more precise and easier to tailor to your sales criteria.

⚡ UI improvements

• We’ve introduced a new expandable / minimizable navigation bar, making it easier to focus on what matters while keeping key sections within reach.
• Managing connections is now faster and more intuitive with a new list view and ability to search, sort, and filter connections.
• The Web Tracking page is now much more powerful with search, sort, and filter capabilities + we've added more columns to the view so you can surface custom trackers and other critical web visit data.

With love,
The Outfunnel gang