🏄 Connect Klaviyo with your CRM

We’re pleased to officially announce the newest marketing automation tool you can easily connect with your CRM: Klaviyo.

Klaviyo has been on our to-do list for a long time and rightly so - it's been the top requested marketing tool for our users.

The new connection lets you deeply use Klaviyo in tandem with CRMs like Copper, Pipedrive, and HubSpot.

If your marketing team uses Klaviyo to send automated email campaigns, then here’s how you’ll benefit:

• 👱🏽 Automatically keep contact lists in sync — make all CRM contacts or subsets available in Klaviyo lists, along with all custom contact and company fields. And then keep the databases in sync, so that if data changes in your CRM it’s instantly updated in Klaviyo as well.
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• ✉️ Give sales more context on leads — automatically record Klaviyo email opens, clicks, and unsubscribes in the CRM for the salespeople to see.

PS.

• The integration is still in beta - if something is not working as expected or you'd like to see a feature added let us know!
• Currently, engagement is recorded only from single email campaigns that are targeted at lists. Flow support and segment-targeted campaign support coming soon

With love,

The Outfunnel gang