🔥 Multiple Klaviyo integration updates

Klaviyo has been top of mind for us this past month and with multiple new features it's now out of beta!

Here's a rundown of the updates:

Record email engagements from any Klaviyo campaign

All your Klaviyo engagement data can now be recorded to your CRM, including single email campaigns and flows. Simply choose the flows, lists, or segments you send out emails to and start syncing those clicks!

Subscribe/Unsubscribe contacts in Klaviyo

By default, Outfunnel adds contacts that match the CRM segment to the designated Klaviyo list but doesn't subscribe them.

With this update, contacts can now also be subscribed when they match the segment and unsubscribed when they stop matching the segment.

This feature is still in testing mode > reach out to support to activate it for your account

Sync new subscribers from Klaviyo > CRM

It's now possible to sync new Klaiviyo subscribers to your CRM with all the fields! Once the subscriber is added to your CRM, Outfunnel also creates an activity showing which list they subscribed to.

Other updates

• Outfunnel is now recording multiple unique Mailchimp URL clicks per campaign. Previously only the first URL click was recorded
• Web tracking and email engagement activities are now also recorded under Pipedrive leads. Previously, they were linked to the contact, organization, and deal object.
• HubSpot number property type is now supported when mapping fields for a connection

With love,

The Outfunnel gang