❄️ January Update

For the last two months, we've been mainly improving the existing and also taking some well-deserved rest :)

Here's a rundown of the updates:

See the full visitor UTM

Previously Outfunnel showed the Source, Medium, and Campaign values from UTMs but we've now also included Term and Content. If available, this shows in your CRM Lead source field, in the website activity, and in the Visitor Feed in Outfunnel.

Cleaner activity content in your CRM

We've made the activities easier to read and have included a URL to both the campaign report and the email itself so your sales team can view the sent/opened/clicked email without having to log in to the marketing tool.

Other updates

• Elementor Forms file upload field can now be mapped to a CRM field which produces a URL to access the file
• With ActiveCampaign, Brevo, and Klaviyo we showed the field mapping multiple times if you created multiple rules but this didn't make sense as it's the same contact database. You now only see a single field mapping screen.
• Reliability improvements for Mailchimp and HubSpot
• Better field mapping experience for Klaviyo custom fields

With love,

The Outfunnel gang