Include activity data from your CRM in your lead scores

As you may already know, our lead scoring feature is great for scoring leads based on multiple data sources: email engagement from tools like Mailchimp or HubSpot and website visits.

One request we’ve been hearing frequently is using data from CRMs. For example, increasing scores for people that have attended a webinar or attended a booth at a trade show.

With CRM activity scoring this is now possible. Here's how it works:

• Once you add a rule Outfunnel will score any existing and newly added activities for the contact
• If the activity stops matching the rule, for example when you delete it or change it, then the score will also get removed
• If you are on our new Basic or Professional plan this is included in your plan. If you are on Lite, Starter or Growth it's a $49 add-on. Reach out to our support if you'd like to add it to your plan.