Hubspot 2-way sync + new Mailerlite integration

We've been busy with two major updates and a bunch of smaller usability improvements.

🔄 Sync contacts 2-way between HubSpot and marketing tools

HubSpot now supports 2-way contact sync with Mailchimp and Klaviyo. This allows you to sync contact updates like subscription status to your HubSpot account so contacts are always up to date.

To get started, simply create a new connection.

PS. We're also working on making ActiveCampaign, Brevo, Mailerlite and Copper 2-way.

🆕 New integration: Mailerlite

We’re excited to announce our integration with MailerLite, a feature-rich yet simple-to-use email marketing platform trusted by over 1 million users globally.

This integration allows you to seamlessly connect MailerLite with CRMs like Salesforce, Pipedrive, Copper, and HubSpot.

Whether you’re looking to automate email campaigns or sync your CRM data effortlessly, our MailerLite sync helps you become more productive.

Multiple Klaviyo updates

• It's now possible to remove bot opens and clicks from Klaviyo. To enable, open your engagement sync and choose to disable bot activity.
• You can now create Date > Text mappings between CRMs and Klaviyo.
• Updating a contact email in the CRM will update the existing profile in Klaviyo instead of creating a new profile.

Other updates

• HubSpot now creates past activities with the actual occurrence date instead of the sync date.
• Calendly now support outbound call and custom location fields.
• We've beautified error messages on the status page to make them more clear and actionable.

With love,

The Outfunnel gang