December 2024: Brevo 2-way sync

You can now sync contacts 2-way between Brevo and CRMs

Brevo now supports 2-way contact sync with Pipedrive and HubSpot. This allows you to sync Brevo contact updates including the subscription status to your CRM so your contacts are always up to date.

To get started, simply create a new connection.

PS. We're also working on making Copper, Mailerlite and Salesforce 2-way.

New lead source tracking parameters

Previously, Outfunnel already recorded UTM parameters from website visits to your CRM so you could track which ads and lead sources converted best.

We've now improved the web tracking script to store Gclid, Facebook, Linkedin and all other ad tool parameters as well.

To start syncing the new parameters to your CRM, simply enable the custom parameter storing on the web tracking workflows.

Other updates

• Salesforce: you can now sync web tracking activities and lead source to Salesforce
• We've heard from multiple users that the Dashboard in Outfunnel was confusing an inaccurate. We have to agree so we've disabled this temporarily while we work on it to introduce an improved and more helpful Dashboard.
• Mapped and incompatible fields in the filed mapping stage of the connection setup are collated to the bottom of the dropdown for more clarity

With love,

The Outfunnel gang