March 2025: ActiveCampaign 2-way sync

🚀 You can now sync contacts 2-way between ActiveCampaign and CRMs

ActiveCampaign now supports 2-way contact sync with Pipedrive and HubSpot. This allows you to sync ActiveCampaign contact updates including the subscription status to your CRM so your contacts are always up to date.

To get started, simply create a new connection.

PS. We're also working on making Copper, Mailerlite and Salesforce 2-way.

Other updates

• Web tracking: Previously, Outfunnel only showed visits for contacts that existed in your CRM. If someone filled in a form on your website but there was not contact creation automation in place then the web visit would be lost. You can now create a web tracking workflow to allow Outfunnel create the contact in your CRM so the visit is available immediately.
• Pipedrive: Pipedrive is soon introducing API token limits for users. As a result we've optimized the requests that Outfunnel makes and moved to v2 APIs where available
• Status page: we've improved the status page syncing experience with an accurate sync in progress bar and improved the contact sync status so they no longer get stuck in "sync in progress".
• Connection rules: app lists now show list id and count (where available) for easier identification and sync planning
• Field mapping: contact and organization fields are now grouped separately under field mapping for easier selection.

With love,

The Outfunnel gang