Latest product changes from the Outfunnel team
Connector
New feature
Engagement sync

Sync Klaviyo ecommerce events to your CRM

Markus avatar
Shared by Markus • April 15, 2025

🛍️ Big news! Outfunnel now supports syncing all Klaviyo events to your CRM — not just email opens and clicks.

âś… This means you can now track meaningful lead engagement signals from Shopify, WooCommerce, BigCommerce like:

  • “Viewed product”
  • “Added product to cart”
  • “Started checkout”
  • …and more.

âś… Works with Pipedrive, HubSpot, Salesforce, and Copper
âś… Makes it easy for your sales team to track and follow up with high-value leads

How to use it

If a lead browses your store or adds something to their cart but doesn’t hit “buy,” your sales team can follow up with context — and perfect timing.

This is a big win for companies that sell in two ways at once — through a sales team and an online store.

  • Traditional B2B sales with a sales team
  • B2B ecommerce via platforms like Shopify or WooCommerce

PS: Anything we are missing that you cannot do yet with Outfunnel? Let us know here:

Other updates

  • Brevo: It's now possible to sync events from Brevo segments.

With love,

The Outfunnel gang