🎥 Horizontal in. Vertical out. Meet Auto Reframing.

Turning broadcast footage into social-ready verticals used to mean manual cropping, keyframing, and hoping you didn't lose the action. Not anymore.

Auto Reframing converts your videos to 9:16 automatically: AI detects where the action is and keeps it in frame throughout. In a football match, it follows the ball as the play moves toward goal. No editing required.

Here's how it works:

• Fully automatic 🤖 Trigger it directly from your media, and track progress in real time. It can also be customized to fit your editing workflow.
• Saved as a new version 🗂 The reframed video is added to your original media as a new version, ready to use right away.
• Manual override ✏️ If the AI misses the moment, pause the preview and correct the framing yourself: set a new keyframe or simply adjust with your mouse.

Auto Reframing is rolling out now. Reach out to your CSM or ping us in the chat to learn how your organization can access it.

Shoot horizontal. Publish vertical. Skip the edit.