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New product

Introducing Sellar Credit

Julian avatar
Shared by Julian • May 22, 2025

Sellar Credit is a new product that is a game-changer for the craft drinks industry.

Before we started Sellar, trade buyers were shifting towards ordering directly from breweries. It meant stronger relationships where buyers got the freshest products at the best prices, and supported breweries by protecting their margin. A win-win, except for the extra admin and paperwork that comes from managing lots of relationships.

Then when covid hit the hospitality industry experienced a cash-crisis, a challenge our industry is still facing today. Trade buyers need the credit and flexibility to invest in their inventory, but suppliers need the cash.

Sellar Credit solves this by creating a world where the supplier gets paid in full on dispatch while offering trade buyers generous end of month + 30 days terms. It's also going to save buyers hassle and paperwork as with one account, trade buyers get instant access to credit across hundreds of suppliers all consolidated into one simple monthly invoice.

Sellar Credit will be the ultimate credit account for the drinks trade.

Learn more about Sellar Credit

🛒 Buyers: Learn more

🚚 Suppliers: Learn more