Introducing the Sellar Credit tab

Sellar is the easiest way for people in the trade to order direct from the best range of craft drinks brands. When you order on Sellar, you’re dealing directly with suppliers — which means you get the exact same prices you’d expect by calling or emailing your rep.

But even with the best prices, managing cashflow is still one of the toughest parts of running a venue. Paying upfront can hold you back from investing in products you’re confident will sell.

That’s why in March 2025, we launched Sellar Credit: giving venues access to up to 60-day credit terms with over 220 suppliers — all with zero fees and one consolidated monthly invoice.

Now, we’re making it even easier to stay in control of your finances with the launch of the Sellar Credit tab, now live in the web app.

Why Sellar Credit?

Sellar Credit gives you the flexibility to invest in your inventory and serve the latest and greatest from the brands your customers love — without the upfront cost.

And whilst you're benefiting from credit terms, your suppliers are too. They get paid upfront on dispatch of your order, with payouts processed on a weekly basis. That means they’re never taking on the credit risk, and you can rest easy knowing your trusted suppliers are managing their own cashflow, just as you’re managing yours.

Your new finance hub

The Sellar Credit tab is your central hub for managing credit orders and keeping on top of what’s due and when. From today, you’ll be able to:

• ✅ See your credit balance: Know how much you’ve spent and what’s remaining for future orders.
• 📦 Track every order: View all your Sellar Credit orders and see which venues are ordering from which suppliers.
• 📄 View monthly statements: Access detailed breakdowns of each statement, including all invoices and any credit notes.
• 💸 Pay down early if you wish: Not using direct debit? You have the flexibility to repay as much or as little as you like, any time before the payment due date.

Top tip: We strongly recommend setting up a direct debit. It ensures you make full use of your credit terms and never have to worry about missing a payment. Check out the full guide here.

Designed for the Trade

Whether you’re running a busy bar, a neighbourhood pub, or a growing hospitality group, Sellar Credit is built to work the way you do — giving you more flexibility, more visibility, and more confidence when placing your next order.

Log in to the app to explore the new Sellar Credit tab — and take control of your cashflow without compromising on your drinks list.

Don't have Sellar Credit yet? Get started by checking your potential credit limit here.