Teads Ad Manager News Center
Custom End Card in Social & Single Video Creative Editors
Hi there,
We're excited to announce a new feature, which enables applying a custom end card image to be displayed upon completion of Social & Single Image Video creatives.
The new feature helps brands to reinforce their branding and messaging to encourage an action from a user once the video has completed
DoubleVerify Brand Safety/Suitability
Hi there,
We are thrilled to announce the launch of DoubleVerify Brand Safety and Suitability targeting to avoid content classified as non-brand safe and unsuitable by DoubleVerify.
Our new DoubleVerify Brand Safety and Suitability Targeting provides multiple benefits to help maximize your Brand Safety and Suitability pass rates and prevent wasted ad opportunities.
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Introduction of the Qualified Visit KPI
Hi there,
We are excited to announce a new update to the Teads platform that will provide you with even more valuable insights into your website traffic.
A visit is considered qualified if a visitor spends at least 10 seconds on your website or visits at least two pages.
New Shoppable Carousel Format for Traffic Acquisition
We’re excited to announce that Teads now offers a new high impact Shoppable Carousel format in Creative Editor, available for all your Traffic Acquisition campaigns!
- Maximize CTR with a high impact, vertical ad experience
- Engage users with an image carousel showing the promoted products in use
- Showcase 3 products images with dedicated click throughs
- Create using Creative Editor & activate within minutes
Brand Safety UX revamp
We are thrilled to announce the UX revamp of the brand safety section.
- The standard level is displayed by default, which is the level the most used
- You can continue to opt to a more restrictive protection by expanding the new "additional options" section
- Clearer labels and explanations have been added to explain each brand safety level

Single Image Dynamic Creative Optimization (DCO)
We're happy to announce that Creative Editor now supports Dynamic Creative Optimization (DCO) for the Single Image format, enabling you to use more asset variations to increase campaign performance.
- Save time & resources on ad creation
- More variations, including Call to actions (up to 125 in total)
- Eliminate manual A/B Testing
- Reduce user ad fatigue
- Achieve higher ad engagement
- Better overall campaign outcomes
Introducing attention measurement in TAM, powered by Lumen!
Hi there,
We are excited to announce the availability of attention measurement in TAM, powered by Lumen!
- Apply attention measurement in one click
- Report on attention through new metrics: view rate, eyes-on dwell time...
- Identify the drivers of attention by analyzing metrics against different dimensions
Introducing CTV [US🇺🇸]
We are excited to announce that you can now run your video ads on Connected TVs in the United States! 🎉.
- Set up your video ads to run on CTV in just a few clicks
- Buy on a CPM and CPCV mode across all screens
- Target Audiences, CTV apps, in-stream position
- Control frequency capping across CTV and Web