What Is Destination Retargeting?

Hi there,

Destination Retargeting is a digital marketing strategy that allows companies to find potential customers who have already shown interest in their brand.

For instance, if you've looked at a product online and later see ads featuring that product, or if you visited a company's website and then start seeing its ads, you've experienced retargeting.

In the case of Ad Express on Tripadvisor, Destination Retargeting enables you to target users based on their recent browsing activity related to specific destinations.

How does it work?

Suppose you own a hotel in Barcelona. This feature allows you to reach users who have recently viewed other destinations in Spain. Since they already know where they are going, they are more motivated to choose you.

A two-click set-up

We've made it as easy as possible. When you are booking your next advertising campaign on Tripadvisor Ad Express, simply check the checkbox and select the destinations you want to retarget

For travel companies, running a retargeting campaign on Tripadvisor Ad Express can be especially effective. Since potential customers have already shown intent by searching for travel options, they are likely very interested in booking. Retargeting with discounts or special offers could provide the final motivation needed for them to complete a booking.