Latest News from the Tripadvisor Team
Hi there,
Listing Booster is a new Tripadvisor promotion designed to drive targeted travellers to your listings page or direct website. Listings Booster combines high-performance with great value, with up to 50% off our standard advertising rates.
Turns your listing into an Ad - Listings Booster generates a native-style ad from your listing, improving performance, with tests showing a 200% increase in click-through rates.
Listings Booster gives you up to twice the exposure when you send traffic direct to your listing page. With a 50% discount you get double the potential impressions for the same ad spend.
Knock on Impacts– By driving more traffic to your listing, you’ll boost your organic search ranking and enhance the effectiveness of other Tripadvisor products
Up to 10% CPM discount – If you prefer to link to an external website we can offer you up to 10% CPM discount.
Hi there,
Listing Booster is a new Tripadvisor promotion designed to drive targeted travellers to your listings page or direct website. Listings Booster combines high-performance with great value, with up to 50% off our standard advertising rates.
Turns your listing into an Ad - Listings Booster generates a native-style ad from your listing, improving performance, with tests showing a 200% increase in click-through rates.
Listings Booster gives you up to twice the exposure when you send traffic direct to your listing page. With a 50% discount you get double the potential impressions for the same ad spend.
Knock on Impacts– By driving more traffic to your listing, you’ll boost your organic search ranking and enhance the effectiveness of other Tripadvisor products
Up to 10% CPM discount – If you prefer to link to an external website we can offer you up to 10% CPM discount.
Hi there,
Want to use your own Listing to drive your bookings? We know from our data, who is actively searching for attractions from tours to day-trips on Tripadvisor. This package uses our unique Audience Targeting combined with City Targeting to promote your Listing only to those people who are searching for attractions in the city or cities of your choice.
Use this package if you want to exclusively target an activity audience who are browsing any of our 22 dedicated attraction categories (from Theme Park Travellers to Scenic and Historic attractions travelers).
This package also allows you to select your target audience by country location and their browsing destination by City.
No advert is needed as this package automatically uses your own listing as the promotion.
Hi there,
Want to use your own Restaurant Listing to drive your bookings? We know from our data, who is actively searching for restaurants on Tripadvisor. This package uses our unique Audience Targeting combined with City Targeting to promote your Listing only to those people who are searching for restaurants in the city or cities of your choice.
Use this package if you want to exclusively target an active restaurant diner audience in the following categories:
- Restaurant diners
- Fine restaurant diners
- Inexpensive restaurant diners
- Mid range Fine restaurant diners
- Vegan Food
This package allows you to select your target audience by country location and their browsing destination by City.
No advert is needed as this package automatically uses your own listing as the promotion.
Hi there,
We want to support you with your ads, so you get the best results for the least amount of time and money. In addition to our regular offers, we also run monthly webinars across different time zones. Sign up below to discover:
- The best ad products for your business
- How to improve your campaigns
- Tips and tricks from our experts
- A 10% discount off your next ad campaign.
Ad Express Pro USA
Date: 15th May
Time: 3pm EST (+5 UTC)
Ad Express Pro Europe
Date: 22nd May
Time: 3pm BST (+1 UTC)
If you have any problems signing up, please contact our Support Team.
Hi there,
Want to use your own Hotel Listing to drive your hotel bookings? We know from our data, who is actively searching for Hotels on Tripadvisor. This package uses our unique Audience Targeting combined with City Targeting to promote your Listing only to those people who are searching for Hotel accommodation in the city or cities of your choice.
Use this package if you want to exclusively target an active Hotel audience in the following categories:
- All Hotel Shoppers
- Boutique Hotel Travelers
- Trendy Hotel Shoppers
- Green Hotel Shoppers
This package allows you to select your target audience by country location and their browsing destination by City. No advert is needed as this package automatically uses your own listing as the promotion.
Hi there,
Listing Booster is a new Tripadvisor promotion designed to drive targeted travellers to your listings page or direct website. Listings Booster combines high-performance with great value, with up to 50% off our standard advertising rates.
What is Tripadvisor Ad Express?
Ad Express is a self serve advertising platform created by Tripadvisor exclusively for businesses like yours, who want to promote themselves on Tripadvisor.
Turns your listing into an Ad - Listings Booster generates a native-style ad from your listing, improving performance, with tests showing a 200% increase in click-through rates.
Listings Booster gives you up to twice the exposure when you send traffic direct to your listing page. With a 50% discount you get double the potential impressions for the same ad spend.
Knock on Impacts– By driving more traffic to your listing, you’ll boost your organic search ranking and enhance the effectiveness of other Tripadvisor products
Up to 10% CPM discount – If you prefer to link to an external website we can offer you up to 10% CPM discount.
Hi there,
We're delighted to offer you all the expert tips and tricks from our AdExpress Event, along with the Q& A section below. It will be the best 30 minutes you can spend, if you are serious about levelling up your ads.
We recently joined Tripadvisor and our ranking is low and I just want to know if it is advisable to advertise?
Yes, advertising your Tripadvisor Listing using the listing booster is a great way to increase the exposure of your listing and the increased traffic will likely increase its ranking in the Tripadvisor algorithm.
Is there a way to target people planning to visit a particular country? For example, someone from the US planning to visit France soon?
This is exactly how the Country Destination product works. If you added the USA to the Visitor Location section and then added France as a Country Destination, your ad will only be shown to users in the USA who are planning to visit France.
I can't see the ability to create a listing from the Tripadvisor AdExpress admin. Do I have to create another account on the main site to be able to do this?
You can find out all you need to about creating Tripadvisor listings using the link here: https://www.tripadvisorsupport.com/en-GB/hc/owner/articles/397
For a user to fall into an audience targeting segment, how recently will they have had to view the content and when do they expire from viewing this content? Is this cookie based?
The audience targeting groups are all based on 1st party Tripadvisor data. For the majority of the audiences this data is held for 30 days but if you have any questions about a specific audience group, let the sales team know and we will find out for you.
Does destination Retargeting shows our ad to the people who have been looking for any destination in the past 30 days, or something else?
Yes, exactly, with destination retargeting on ‘All Destination’ campaigns your ad will only be shown to those users who have looked at the destination you have selected in the previous 30 days.
Any recommendations for Viator Tour Operators to make a campaign?
My recommendation would be to set up your campaign using the Listing Booster product as by having a viator listing you also have a Tripadvisor Listing for your business.
What do you recommend if we are Viator Partners, send the link from the ad to our products on viator or to our main website?
This is completely up to you, there are benefits to both, but with the internal linking ads you benefit from the 50% discount on our base advertising rates.
One of the big issues for you as an advertiser is making sure your advertising gets noticed. As consumers, we see so many messages every day that it becomes second nature to filter out irrelevant messages as background noise.
The good news is that selecting a platform like Tripadvisor Ad Express, your travel message will always be relevant to an audience actively seeking information. The trick is to ensure enough people see your ad enough times, to be effective.
They are simply defined as one person having the opportunity to view your advert at any one time. So, if I visit Tripadvisor 10 times and each time your ad appears, then I count as 10 impressions.
With Ad Express, you are able to select highly target audiences. We then measure your impressions exclusively for that audience and most importantly, you only pay for every thousand impressions you receive of your audience.
Tip: Use a minimum impressions rate of 1,000 per day, for the best results
Based on our experience across a wide range of travel advertisers, we recommend a minimum rate of 1,000 per day. If you drop below this, you run the risk of your campaign not being visible to your potential customers and you will be wasting your hard-earned ad budget.
If you want more advice - or simply to fine-tune your campaigns - please speak to our sales representatives.
Hi there,
Destination Retargeting is a digital marketing strategy that allows companies to find potential customers who have already shown interest in their brand.
For instance, if you've looked at a product online and later see ads featuring that product, or if you visited a company's website and then start seeing its ads, you've experienced retargeting.
In the case of Ad Express on Tripadvisor, Destination Retargeting enables you to target users based on their recent browsing activity related to specific destinations.
Suppose you own a hotel in Barcelona. This feature allows you to reach users who have recently viewed other destinations in Spain. Since they already know where they are going, they are more motivated to choose you.
We've made it as easy as possible. When you are booking your next advertising campaign on Tripadvisor Ad Express, simply check the checkbox and select the destinations you want to retarget
For travel companies, running a retargeting campaign on Tripadvisor Ad Express can be especially effective. Since potential customers have already shown intent by searching for travel options, they are likely very interested in booking. Retargeting with discounts or special offers could provide the final motivation needed for them to complete a booking.