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One of the big issues for you as an advertiser is making sure your advertising gets noticed. As consumers, we see so many messages every day that it becomes second nature to filter out irrelevant messages as background noise.
The good news is that selecting a platform like Tripadvisor Ad Express, your travel message will always be relevant to an audience actively seeking information. The trick is to ensure enough people see your ad enough times, to be effective.
They are simply defined as one person having the opportunity to view your advert at any one time. So, if I visit Tripadvisor 10 times and each time your ad appears, then I count as 10 impressions.
With Ad Express, you are able to select highly target audiences. We then measure your impressions exclusively for that audience and most importantly, you only pay for every thousand impressions you receive of your audience.
Tip: Use a minimum impressions rate of 1,000 per day, for the best results
Based on our experience across a wide range of travel advertisers, we recommend a minimum rate of 1,000 per day. If you drop below this, you run the risk of your campaign not being visible to your potential customers and you will be wasting your hard-earned ad budget.
If you want more advice - or simply to fine-tune your campaigns - please speak to our sales representatives.