ThinkReservations News Center

Here's our February roundup looking at some of what our team was up to in February of 2025:

• EMV Support: Support for Equinox EMV terminals added for Heartland Payments clients. You can now accept in-person payments via chip cards, smartphones, and smartwatches.
• Advanced Customer Search: Major improvements to the advanced search feature for customers, adding support for more options and parameters.
• ThinkReservations Billing: Continue to work on migration to new billing platform.
• New Product: Work continues on new product launching in April.
• QuickBooks Online: Start beta testing QuickBooks online integration with select clients.
• TripTease: Add support for TripTease on ThinkWeb online booking engine
• Various fixes, improvements, and enhancements.

Missed last month?

The development, product, and design teams have been hard a work to make ThinkReservations a better platform for you! Here is a list of some improvements and features deployed in July:

Email Marketing Module:

• ThinkMarketing's Email Marketing Module improved the email Sign-up forms with reCAPTCHA, and subscribers are automatically added to the subscription list.
• Improved the way Sign-up Forms are created and made some quality-of-life improvements for ThinkWeb clients.
• The bounce rate for email campaign suspension has been increased from 5% to 8% for additional breathing room.
• Improved the "Duplicate" feature to clone existing email templates.
• Improved the customer importing functionality to handle more use cases.

• Housekeeping Module: The housekeeping module now features a "Schedule by Section" tool.
• Note: The "Schedule" page has been renamed to "Schedule by Assignee".

• Google Hotel Ads: Improved GHA and fixed an issue with guest occupancy.
• TripTease: We fixed an issue with our TripTease integration to fully support the lodging event when a booking takes place on ThinkWeb and improved your TripTease data.
• Airbnb: Fixed an issue with Airbnb and resynced Airbnb connections as an additional measure.
• Updated Airbnb API to current stable version.
• Removed the Airbnb Security Deposit field in the ThinkReservations Airbnb room assignments page, as Airbnb no longer supports this option.

• PCI DSS: ThinkReservations completed its intensive PCI compliance audit onsite with SecurityMetrics.
• Various fixes, improvements, and enhancements.

Missed last month?

Product and development improvements and changes completed in June 2025!

• Wait list notification: When a prospective guest adds themselves to the wait list, an email (and text, if opted in for text message notifications) will be sent notifying a new entry has been made.
• New Integration: New payment processor integration: PlaceToPay
• QuickBooks: Improved field mapping in our QuickBooks Online integration.
• Channel Manager: When you update the rate type setting "Do not automatically relax minimum nights when they cannot be met," it will force an update and synchronization to any connected OTAs to that rate type.
• Google Hotel Ads: Fixed GHA (Google Hotel Ads) issue revolving around rooms configured with occupancy 0.
• Security Update: Improved credit card stuffing protection logic to be more consistent and secure.
• Folios: Fixed the issue that was allowing users to move charges to an inactive folio.
• Airbnb Integration: Our Airbnb integration now refreshes access tokens every 8 hours (access tokens are good for 48 hours).
• POS Integration: Improvements to SoftRestaurant POS integration.
• Security Update: Upgraded settings on the booking engine for improved security.
• User Permissions: Fixed an issue for users who didn't have permission to modify users, updating their status for ThinkMessenger notifications.
• Booking Engine Updates: Updated online booking engine (and ThinkWeb booking engine) to show error if guest chooses expiration dates that are in the past.
• Various fixes, improvements, and enhancements.

Email Marketing Module Improvements and Changes:

• The Email Marketing Module now automatically excludes customers with invalid or suppressed email addresses and OTA email addresses.
• You can now delete a segment even if it's in use by a campaign. Deleted segments that have been used are marked inactive and hidden from the list.
• Sign-up Forms: We now support creating special landing pages where guests and customers can add themselves to your email marketing contact list. Multiple signup landing pages are supported.
• Support for "Tags" to be created to be used with Landing Pages.
• Improvements to our internal email import tool.
• The ability to "duplicate" a Template, Campaign, and Sign-Up Form was added!

Email marketing functionality is available for all tiers of ThinkMarketing. Reach out today to sign up!

Missed last month?

Our Product team has been busy working to improve processes and operations behind the scenes. Additionally, the following features and enhancements were deployed last month:

Email Marketing Module Improvements

The Email Marketing Module is a component of ThinkMarketing and is available to all ThinkMarketing clients!

• Enhancement to our data import tool. This is used when importing customer information from other email marketing services to our Email Marketing Module.
• Improved the framework and support for email suppression lists.
• Campaign protections added so if a campaign's bounce rate hits 5%, it's suspended.
• Advanced email verification functionality was added to check and verify that emails are valid to prevent bounces.

Integrations, ThinkWeb, and bugs

• The QuickBooks integration process has been improved and ensures the Night Audit feature is implemented first.
• Night Audit process improvements
• New Integration: Added support for Revel Restaurant POS
• Various improvements to our ThinkWeb internal tools and processes.
• Fixed a bug impacting the reservation calendar sort feature.
• Fixed a bug with the new reservation workflow and packages.
• Various fixes, improvements, and enhancements.

Missed last month?

Here is our monthly roundup of changes that our team completed in April of 2025:

• Email Marketing Module generally available with ThinkMarketing plans!
• Many exciting Improvements to the Email Marketing Module.
• TripConnect directs to new booking engine for ThinkWeb clients
• Improve security on select APIs
• Improve internal tools for making changes to ThinkWeb websites
• ThinkWeb mobile booking engine experience improved.
• Digital Registration now supports guests to fill out "unlimited" days before arrival.
• The ThinkReservations Marketplace was updated to include QuickBooks Online and QuickBooks Desktop.
• Updated Channel Manager to accommodate a change made by Booking.com to fix support for occupancy.
• Update new account default content
• Various fixes, improvements, and enhancements.

Missed last month?

Register your seat now for our webinar featuring our new Email Marketing tool built right into ThinkReservations. The webinar will be held on April 17th at 2 PM EST.

If you register, a recording will be sent even if you cannot attend.

This webinar will cover the following:

• ThinkMarketing's service offering
• Our new ThinkMarketing tier structures
• A deep dive into our new Email Marketing Module
• Strategies for audience segmentation and automation
• Tips for maximizing ROI with our new powerful marketing reports.
• Q&A

The new email marketing tool, new marketing reports, and full access to ThinkAcademy are exclusively available to ThinkMarketing clients. Click here to learn more about our simplified tiers.

Register today for our webinar on our new integration with QuickBooks Desktop and QuickBooks Online! The webinar will be held on May 1st at 2 PM EST.

If you register, a recording will be sent even if you cannot attend.

This webinar will be hosted by our CEO, Richard Aday, and will be joined by Tyler Otto, the owner of SpecializedAccounting.

This webinar will cover the following:

• The new integration with both Desktop and Online
• Night Audit feature and why it's required to use with the integration
• Setup tips
• Best practices
• Reporting capabilities
• Q&A

This month, we have some exciting news to share! Our teams were busy leading up to the following major announcements:

📨 Email Marketing Module

🧾 Quickbooks Integration

💎 New ThinkReservations.com website

ThinkMarketing has a new plan: Tier 1

Tier 1 includes new brand features and functionality:

• ThinkAcademy - get full access to past and future webinars, courses, and other educational material.
• Discovery Report - Marketing report pulling in data from multiple sources such as Google Analytics updated and sent to you monthly.
• Email Marketing Module - Send marketing emails to your guests right inside ThinkReservations! The email marketing module is available in all ThinkMarketing tiers.

The Informative Webinar is on April 17th at 2 PM EST.

Reach out to sales for more information about ThinkMarketing's service offerings and how they can help your business!

Sales@ThinkReservations.com

+1 (206) -641-9538 x1

ThinkReservations now supports an integration with QuickBooks Desktop, and QuickBooks Online. Head to the Marketplace to learn more.

Our team will get your account set up to enable Night Audit, a prerequisite to using QuickBooks so you can certify the accounting information flowing into QuickBooks.

The educational Webinar is on May 1st, 2 PM EST.

Other great improvements made in March:

• More Advanced Search improvements
• New ThinkReservations.com website
• Sorting reports
• Booking Pace report - change column titled "Arriving Between" to "Staying Between"
• Occupancy reports - update the calculation of "Occupancy W / Blackouts" to be # Nights Booked / (# Available Rooms - # Nights Blacked Out). Old calculation was (# Nights Booked + # Nights Blacked Out) / # Available Rooms
• Send discrete availability statuses to Expedia: Available, booked, and blocked.
• Various fixes, improvements, and enhancements.

Missed last month?

We launched our new marketing website this week and are very proud to share it with you! It better showcases who we are and reflects how our brand is centered around people. There is so much more that we do to help our clients than before, so the new site makes it easier to see all that we offer.

We encourage you to review the new site, read the case studies, watch the videos, and review the content.

Everything your property needs, in a single platform.

We are excited to announce an upgrade to our billing system that will make it easier for you to manage your account and subscriptions, enhancing your overall experience

What is Changing?
​​​​​​By December 1st, all invoices will be processed on the 1st of each month. To ensure a smooth transition, we will prorate your next invoice to align with this new schedule. This change will allow us to consolidate multiple invoices into a single, easy-to-manage bill each month.

If you have a specific business reason for not wanting to be billed on the 1st, please let us know as soon as possible along with the preferred billing date.

Note for Annual Subscriptions:
If you pay annually, your next billing cycle will include a prorated amount, adjusting your billing date to the 1st of the same month in which you usually pay.

Example:
If your monthly fee is $100, and your current billing period runs from 10/15 to 11/14, you will receive a prorated invoice of $50 on 10/15 for the period of 10/15 to 10/31. Starting November 1st, and on the 1st of each month thereafter, you will be billed the full $100.

If you have any questions or concerns about this update, please don’t hesitate to reach out. We are happy to help!