Hi there,
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Exciting news! We've expanded our UX platform with the addition of our new Prototype Testing tool. ​ This tool lets you validate designs, gather quick insights, and make confident decisions to create more intuitive digital experiences. Whether building from scratch or importing from Figma, our prototype tool has you covered. The first iteration of prototype testing is an open beta, and we’re working closely with our customers to gather feedback for further improvements. Find out more about our new tool, and what’s coming next at Optimal.

August 6, 2024

We're thrilled to announce a major transformation of Optimal Workshop. We're expanding beyond UX research tools to become a best in class user research and insights platform. This refresh brings:

• Expanded focus to serve all digital experience professionals
• More accessible tools without compromising depth
• Emphasis on best practices and community building
• New outcome-focused tool names
• Enhanced resources and educational offerings

Whether you're a long-time user or new to digital experience optimization, this evolution is designed to empower you in creating exceptional digital products. Discover how our changes benefit you and join us in shaping the future of digital experiences

August 6, 2024

We've updated our tool names to directly reflect what each Optimal tool is designed for.

You'll notice these updates across our product and in our help docs.

Find any previous names in our help docs? Rest assured we'll continue to update them to align with our new naming convention - stay tuned!

These updates are part of our exciting brand refresh and evolution of Optimal Workshop.

July 31, 2024

We’re excited to announce the latest updates to our platform to help teams test, validate and gain insights early in the design process.

Looking ahead to the rest of 2024, stay tuned as we expand Optimal’s research capabilities with new tools and features, including Prototype Testing, Qualitative Insights, and upgraded Surveys along with enhanced admin management and user roles!

Learn more about what's new and what's coming next at Optimal.

Hi there,
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​Big things are happening in 2024! 🎉

We’re undergoing a huge transformation in 2024 to deliver more value for our customers with exciting new products like prototype testing, features like video recording, upgrading our survey tool, introducing AI, and improving how we support large organizations and multiple teams managing their accounts.

These new products and features mean we need to update our pricing plans to continue innovating and providing top-tier UX research tools for our customers now and in the future.
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Please check out our article on our new plans for more details or visit our pricing page.

June 26, 2024

Optimal Workshop is updating its Terms of Service which applies to the Optimal Workshop services you use. Below is a summary of these changes. We recommend you carefully read the fully updated Terms of Service which will become effective for existing customers on July 10, 2024. The changes include clarifying and/or updating:

• We've clarified what we mean when we refer to Order Forms and Statements of Work.
• We've updated the terms applicable when you purchase participant recruitment credits.
• We've clarified the circumstances where your chosen services may auto-renew, and our rights in the event of any non-payment of Fees.

Please note that some of the updates may not apply to you if your organisation has a separate agreement with Optimal Workshop covering your use of our services. If you continue to use our services on or after July 10, 2024, you are agreeing to the updated Terms of Service. If you do not agree, you can choose to discontinue using the services and close your Optimal Workshop account before these updates come into effect.

Apr 8, 2024

Session replay allows you to record participants completing a card sort without the need for plug-ins or integrations. This great new feature captures the participant's interactions and creates a recording of it that you can view in your own time. It's a great way to identify where users may have struggled to categorize information to correlate with the insights you find in your data.

Jan 31, 2024

You can now directly import images from Figma to first-click testing in just a few clicks. It's the first step in our exciting upgrade of first-click testing, so stay tuned for more updates coming soon.